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New York Home Staging Results in 100K More!

HSR Certified Donna Dazzo of Designed to Appeal was recently featured in a New York Times Magazine article, "Ruthless Came the Stager".  Donna has been staging New York City and the Hamptons  homes for years and this particular home that she staged recently went under contact for over $100,000 OVER asking price!

I stated in last month's newsletter that the real estate trend is turning, so that staging works to sell homes for more money (like in 2000-2006) rather then just helping to sell at all.  I'm hearing more stories like Donna's from home stagers all over the country saying that the homes they staged sold for more than asking price.  Now is the best time to stage because it becomes a potential financial "windfall" for the clients and makes the agent look fantastic!

When you see Donna's amazing transformation of this home you'll see why staging is so critical and works so well to help buyers fall in love with the space!

Notice Donna mostly just used wha the client already had...


Entry Before


Entry After


We recommended to the homeowner to paint the walls a more neutral color in order to freshen up the apartment and to appeal to most buyers.


Dining and Living Room Before


Dining and Living After

The living room was not being presented in its best light. So we removed the blanket that was acting as a table cloth, rearranged existing furniture, brought in some new rental furniture, hung the owner's fabulous art and accessorized with the owner's ceramic collection.


Dining Room Before


Dining Room After

Living Room Before


Living Room After


Kitchen Before


Kitchen After


The kitchen was repainted and decluttered and now a buyer can see

just how fabulous it is.

Hallway Before
Hallway After

Master Bedroom Before
Master Bedroom After


Granted the owners were in the middle of packing up items that were being discarded and stored, when we took our before shot, but one can see how fresh bedding and the right accessories can turn an ordinary bedroom into a special retreat.


Girl's Bedroom Before

Girl's Bedroom After

2nd Girl's Bedroom Before

2nd Girl's Bedroom After



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HSR is an amazing source for learning about staging & redesign as well as business. They not only teach you everything about this industry, but they also walk you through the steps of starting a business from scratch. I feel very lucky to be part of this program.

-Colleen Bennett

Hi Audra! I just have to write to tell you that I have spend the past few days going through the Home Staging Resource Center site and I am so (overwhelmed) impressed! When I first took the course back in 2006 or 2008? I was a huge fan. Now that I have "retired" and have decided to restart my career as a home stager, I am thrilled beyond measure at the depth of which you help your members. I am so excited to be back and have decided to completely read everything from start to finish as the content is fantastic ! You guys are amazing! Thanks for all that you do!

Elayne Forgie

I spent weeks researching courses, programs, and classes. I finally decided on HSR and am so glad I did. I am very impressed with the presentation, amount of information, and the reminders that HSR provides. I can't imagine going with anyone else. First Class program.

Jaymee R.Carland
Broker Associate
HSR Certified

Hi Audra. I'm not finished with the training yet, but so far I would say "the Home Staging Resource training has been very comprehensive, provides the tools needed to form a business, and the details on
staging to become a successful stager. My daughter was so excited about my new venture that she is now taking the training and we will have two businesses - one in Tampa and one in Houston!

Julie Clark Jones

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