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Home Staging Resource: 1-888-563-9271

20 Reasons to Choose HSR...

We know that it's VERY confusing when deciding on where to spend your training dollars, so we've created a list of things that makes the Home Staging Resource (HSR) Certification program stand-out from our competition.  We also have a quick training review video explaining our training difference, as well as showing you what our Members Area looks like.  We've seen lots of "fly-by-night" training companies come and go, so do your research and make sure to contact those who have trained with the company you are considering joining!  Contact any of our member in our Directory for a strong recommendation of the HSR Certified Staging Training!

Another great reason to choose HSR as your trainer of choice!  The Home Staging Resource was the first truly, Accredited Home Staging Training Provider by an independent, third-party who has audited our training (the Real Estate Staging Association).


It's about YOUR BUSINESS...not ours
We put our Members first in everything we do because we want YOU to be successful!  Our "Directory of Stagers" is all over our website in order to drive clients YOUR way on an ongoing basis.  We have no unhappy clients and our A+ rating with the BBB is impeccable!  Never choose a training provider who doesn't at least have a directory for their members!


It's not about FLUFF but a FRAMEWORK for success in BOTH Staging and Redesign!  We offer over THREE WEEKS worth of training materials
that delivers...
We honestly don't know how you could teach someone to start a successful home staging and redesign business in less then two weeks!  Other trainers only cover staging, charge separate for redesign or nickel and dime you for each additional lesson.  Only HSR gives you an all-inclusive, home staging certification training by covering EVERYTHING from A-Z! 
See Members Area Video.


You Are Not Alone & We Even Have an 888 Number We Answer!
We CONNECT Members online via our private social network called Stagers Connect and locally through a free membership at the American Society of Home Stagers and Redesigners (www.ASHSR.com)  for mentorship's, hands-on training & continuous education through local chapters.


We are your business partner and support you throughout the course of your membership (one year).  We have a toll free number and email to contact when you have ANY questions.  We also "check-in" with you throughout the year to provide the latest news, advice, encouragement and support.  Here are just a few of the advanced classes we've added to the training in the last couple years:


Train from the comfort of YOUR HOME and at YOUR OWN PACE
There is no need for expensive travel when everything you need to start a successful home staging business is at your fingertips in our EXTENSIVE Members Area.  Bring us your natural decorating talent and we'll show you how to start, operate and market a successful home staging business.


We ARE the #1 MOST trafficked Staging Website on the Internet
Others make this claim but according to Alexa (www.alexa.com), an independent traffic ranking company we blow doors on the competition!  Most of our traffic is in the form of agents, sellers and builders searching our Directory looking for YOU.


We spend a week teaching you ADVANCED INTERNET MARKETING
We provide ongoing, interactive webinars where Audra Slinkey, a professional stager, International speaker, published author and Fortune 500 trainer on advanced Internet research and marketing, teaches you her secrets to being FOUND online.  We want your clients to find you and call you, NOT you doing the cold calling! 


We FOSTER an environment of sharing, generosity and support
Our Members work together to enhance the industry and client deliverables because we believe in uniting the home staging industry.  We have an extensive forum, photos and Stagers Connect area, as well as "Veteran Interviews" and "Tales from the Trenches" sections in our Members Area where Members learn and are encouraged by each other.  Most of the leadership positions held by RESA are HSR members and graduates.


We provide a Web 2.0, Wordpress WEBSITE for your business
While others may give you a "web page" on their site littered with their company information, we know it's CRITICAL for you to stand alone professionally and beautifully as a business.  We make you look good by giving you a highly search engine optimized, Wordpress website and blog that is clean, professional and image conscious.  See examples.


We provide discount access to MATCHING MARKETING MATERIALS for your business for instant branding
We offer over 25 styles for you to INSTANTLY order business cards, post cards, letterhead, brochures, "Thank You" cards, magnetic car signs, etc.  We want you to focus on building the success of your business, not spending hours in marketing/website creation mode.  See examples.


We provide over 100 FORMS in Word and four 10+page "Client Action Plans," so you are never "REINVENTING the wheel"
There is nothing worse then staring at a blank piece of paper as you prepare a letter, sales sheet, process, checklist or Client Action Plan!  We provide you ALL the home staging specific forms, guides and presentational products you will need for your business and then some.  While others may provide generic, PDF forms at charge or no forms at all!


We provide the largest MEMBER DISCOUNT list in the Industry
We have over 100+ vendors who offer our Members special discounts on their products and services.  Our "Vendor Connect" program makes it easy for our Members to develop discounts and relationships with vendors nationwide because each member represents over 4000 other stagers and has a direct line to our Vendor Connection program through Audra.


We provide a BUSINESS PLAN that WORKS for your business
Similar to a franchise, we provide a very specific way of operating your business that works.  We provide a platform on which you can launch your business that makes sense, is simple to follow and leads to success.  No other training provider gives you this specific frame work on which to operate.  NOTE - We are NOT a franchise, so you have complete freedom!


We provide a MARKETING PLAN that WORKS for your business
We use a five-step process when it comes to building a marketing plan that works!  Each step is completely detailed in our Members Training Area and allows you to efficiently and inexpensively market your business to your target markets.  We even provide sample wording and scripts for you to follow!


Our Members LOVE US & you'll see why when you join
We have over 1000 Member testimonials because we OVER DELIVER and EXCEED EXPECTATIONS.  Don't take our word for it, contact any one of our Members in our Directory


We represent over 2000 Home Staging Professionals with a RETENTION/SUCCESS rate of over 80%!
Our Membership of home staging and redesign professionals is growing daily, as well as renewing yearly!  For every 10 people who graduate from our program, 8 will renew their membership at the year mark!  That is an amazing success and retention rate!  We stand by our Members success!


We've "THOUGHT OF EVERYTHING" so you can focus on one thing...your business goals
We interview each and every Member to make sure we are delivering EVERYTHING they need for their business and the majority proclaim that "HSR has thought of everything!"


What you see is what you get...if you like the front of our website, then you'll LOVE the Members Area
There are tons of "quick and dirty" staging training websites and e-books cropping up, so BUYER BEWARE!  Usually if the website looks unprofessional/homemade the materials will be the same, so be very critical of what you see as not all training providers are the same!


We provide a 300+ page Training Manual for you priority mailed
Our Training Manual works in conjunction with our online Members Training Area to provide you the MOST extensive training in the industry.  Our "Marketing Section" is over 40 pages alone!


We provide VIDEO LINKS & Tools for you to educate your clients
We are firm believers in "permission marketing" where if you want something from a client ie time, then give them something of value in return.  We do this for you by providing video presentation links for you to send to prospects to educate them on a Staging Days and/or Transformations.  We are in a VISUAL industry, so these tools work!


We position your business for success by providing everything you'll need, at one low cost.  Other training programs nickel and dime you by charging extra for each form, to be in their directory, Association or even take part in their Forum! 

You will LOVE this industry!  In the over 4000 professional home stagers and redesigners that I have personally mentored I have never heard any regrets about entering this industry.  Overwhelmingly,  people are excited about following a life-long passion into a career that is both rewarding and fulfilling!

Make no mistake, it's hard work starting a business, but that's what we are here for...to walk with you every step of the way!

Warm Regards,
Audra Slinkey

Member Testimonials Member FAQ's


Our Mission

The Mission of Home Staging Resource is to add integrity to the home staging industry by offering the most comprehensive 21 Day HSR Certification staging program available to Professional Home Stagers.  By doing this, we ensure high quality, result oriented partnerships between our HSR Certified Stagers and their  Realtor and Home Seller clients in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!



Credibility Counts!

HSR was the first and one of the only accredited staging and redesign training programs by the Real Estate Staging Association (RESA).  RESA is the only true Trade Association for the staging industry.  RESA has thoroughly reviewed, audited and Accredited our training materials and found that it exceeds their stringent, quality standards!  When other trainers call themselves "World's Best" or "Accredited" ask them WHO actually "Accredited" their materials.

Click to verify BBB accreditation and to see a BBB report.

Audra Slinkey is a best selling author, international public speaker and has been featured on too many news channels to list.  She personally mentors and trains each member who goes through her HSR Certification Program.  She has been staging and training successful stagers across the globe since 2005!


Latest News

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3 Ugly Truths About Home Staging
7 Reasons to Start a Home Staging Career in 2015
4 Steps to Finding Your Calling
2015 RESA Awards and HSR Nomination
The Business of Home Staging
5 Tips for Staging a Colorado Cabin
2014 Home Staging Statistics
5 Tips and 48 Cool Resources for Stagers
6 Tips for Staging with Pillows
Why Home Staging Certification Matters
How to Get Organized Before Staging Your Home
How to Start a Home Staging Business
Top 10 Staging Trends for 2014
2014 Zillow Statistic Lists Staging as Best Investment!
3 Tips on What Realtor's Want
HSR Grads Nominated for RESA Awards and Win!
5 Reasons to Start a Staging Business in 2014
Canadian Home Stager's Advice
7 Tips for Staging Difficult Spaces
Home Staging Training Comparison
Home Staging Listed As "Best Growth Industry for 2013 and Beyond!"
Audra's Top 5 Online Shopping Resources
HSR Grads Worldwide Pioneering Staging
Australian Stager's Top 5 Design Tips
Expect the Unexpected in the Staging Business
Stager's Who Are REALLY Shaking It Up!
Audra Slinkey Wins RESA Innovator of the Year!
Staged NY Home Sells for 100K OVER Asking!
Hands-On Staging Mentor Training Available!
Staged and Sold in 1 Day
Staging Job Outlook - The "Economy-Proof" Industry!


Why Our Members Chose Us...

Fantastic! Superb! Outstanding! Those are just a few words that describe the training provided by HSR. As a former Franchise Business Coach, I cannot begin to tell you how effective, concise, and easy to follow your program is. You truly provide everything a new business owner needs in order to succeed in this business. The wide range of resources such as an array of customizable forms, great marketing tips & materials, and in-depth design modules on "how-to" properly stage a home, is invaluable. The customer service provided by your staff and your informational yet entertaining webinars also play a vital role in our success. I have already begun recommending HSR to several people! Thank you for providing such a wonderful program!

Kayleen Cleary
Transcending Homes by Design
McKinney, TX

Audra, I cannot put into words how passionate I am about this new career path for me.  Thank you for helping make my dream become reality.

Angie Travis

Business is booming and I just completed my first vacant home staging!  They found me on the internet!  Thanks so much for the great marketing styles and materials-- they are so professional and attractive!  I also have received many compliments on our website.  I've been told it's beautiful, user-friendly, and again-- very professional. 

Thanks again for all you do to help us be successful!

Michele Rose -Rose-Colored Staging

Thanks. We could never have done as much as we have without your materials, guidance, and encouragement. It's wonderful to go forward in your footsteps.

Laurie Calhoun -Gloria Home Staging

You did everything superbly!  The training, the forms so I didn't have to reinvent the wheel, the website, online sessions.  I don't know what  more you could do.  I would definitely recommend the course to anyone who would like to do staging with the highest praise.

Ruth Greengross

HSR considers you a professional at the onset.  It anticipates almost every situation and question and provides avenues for additional solutions.  The comfort level is very high.  I did a fair amount of research before choosing HSR and I felt it sincerely wished to give the best training on the internet.  HSR was a resource I would have chosen if I were seeking a home stager.  It credibility and reliability is reflected in its style and presentation.

Mary Hammatt

One of your best features is being able to reach you and having the opportunity to talk live on the computer. The other great aspect is your reassurance that it doesn't have to be done in any particular time frame and that we are encouraged to go through the process at our own pace. If you didn't have this I might have put even more pressure on myself and made some decisions that I wasn't ready to, therefore creating mistakes.  I would highly recommend HSR to anyone who is interesting in joining this field.  I feel that even though this has taken me longer than three weeks I have in essence saved myself a lot of time from not learning the hard way or trying to reinvent the wheel.  That alone makes it worth signing up for the program.

Sherry Gold

The HSR Training program has been AMAZING! This company has thought of everything. The organization of all the materials that you need are at your fingertips to use! I feel very well educated not only as professional Home Stager, but as a business owner. I highly recommend getting certified via HSR!

Heidi Straughan

Joining Home Staging Resource was a tough decision - but it turned out to be a brilliant one!  I had gone to the website many times trying to decide and on a whim, decided to take the plunge.  My business was up and going within a month because of what I learned not to mention the materials HSR provided.  I received a call/lead from the HSR directory the very first week.  I put a deposit down on office space not because the money is rolling in but because of the confidence and knowledge that HSR gave me.  Thank you! 

Angela Mager

HSR stood out among what other sites had to offer. Most sites offered a 1 or 2 day program, if you compare that to HSR's 21 day program there is no contest. I also liked the professional attitude and desire by HSR to bring professional credibility to the Home Staging profession.

Sarah Hart

We almost made the leap to an $1800 dollar 3-day seminar (I'm sure you know which one), and decided to do some more research.  Once we did, we found you and had what we were looking for (knowledge, info, forms, continuing education, marketing materials, and taste).  The appearance of your work and website was much more up-to-date and professional!

Angi Furr

I also like your directory, I received a call the day after I signed up from an agent in my area who had a vacant home he needed staged.

Lisja Doucette

I've spent today downloading and reviewing all the materials on the HSR site.  I think I've gone through a ream of paper so far.  With every page I review I think "this is what I do or use or envisioned" AND "I wish HSR was around when I started my business"!  I worked for 3 months straight preparing the infrastructure of my business in the winter of 2001 so that I could launch with a professional face.  You've thought of everything, and more, than I did. 

Ellen Boettcher, 7 Year Staging Veteran

HSR Is Proud Partners With: