Facebook linkedin pinterest FaceBook
Home Staging Resource: 1-888-563-9271

Five Reasons You Should Never Sell A Vacant Home

It's not everyday you hear about a home selling within three days, with multiple offers, over the list price of $1.3 million in January!  Michelle Minch of Moving Mountains Design in Pasadena took a vacant home, and transformed it into a home buyers fell in love with!  Comparing the before-and-after photos reminds us why vacant homes generally take twice as long to sell, and are the most important homes to professionally stage.  If these visuals aren't enough, here are five reasons why you should NEVER try and sell a vacant home:

Courtesy of HSR Certified Professional Home Stager Michelle Minch of Moving Mountains Design in Pasadena

1.  People Don't Buy Houses, They Buy Homes

The number one reason a buyer purchases a home is because it "felt home."  It was warm, inviting and the buyer made an emotional connection with the home.  When have you ever heard of an empty room described as warm and inviting?  Sterile, cold and uninviting are the three most popular words to describe an empty room.  Which room above feels more "home" to you?
Courtesy of HSR Certified Professional Home Stager Michelle Minch of Moving Mountains Design in Pasadena

2.  Without Furniture, There Is No Frame Of Reference

How big is the room?  Without furniture it's incredibly difficult to tell the scale and size of a room.  In the above photo, the room looks dark, long and narrow.  When the buyer does not have answers to their questions...they walk away. 

What is this room for?  Many times a buyer can't even tell if it's the living room or dining room in an unfurnished home.  Don't keep them guessing, it only distracts them from considering the home as a purchase.

Courtesy of HSR Certified Professional Home Stager Michelle Minch of Moving Mountains Design in Pasadena

3.  When A Room Is Kept Empty, Buyers Focus On Negative Details

Can you imagine a brand new Mercedes without a paint job?  Do you think people would notice the beautiful car or the missing paint?  In the above photo, buyers might be distracted and confused by the columns in the middle of the room.

It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at.  Home Staging capitalizes on the positive aspects of a home, while de-emphasizing the negative aspects in order to position a home that will make an emotional connection with buyers.  These rooms made obvious emotional connections with buyers, and in each photo can count the many ways the Professional Home Stager marketed this home emotionally.

Courtesy of HSR Certified Professional Home Stager Michelle Minch of Moving Mountains Design in Pasadena

4.  Only 10% of Home Buyers Can Actually Visualize the Potential of a Home

Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them.  In the above photo, buyers would not be able to realize that there is plenty of room for a table and chairs.  They just can't picture it.  Don't let a simple thing like no furniture or limited furniture ruin your sale.  Don't take those odds; they will hurt you in the price significantly!
Courtesy of HSR Certified Professional Home Stager Michelle Minch of Moving Mountains Design in Pasadena

5.  Paying For Two Mortgages Can Get Expensive!

Let's look at the facts: a vacant home typically takes twice as long to sell, and the longer something "sits" on the market, the lower the sales price*.  Why risk paying two mortgages longer, only to have the sales price lower than it would have been if you had the home professionally staged!

*According to a NAR survey

HSR Certified Professional Home Stagers are specially trained at offering a vacant home staging service that is quick, affordable and focuses on building emotional marketing connections throughout the home, so that buyers "FEEL HOME" when they enter in.

Contact your HSR Certified Professional Home Stager Today!

Our Mission

The Mission of Home Staging Resource is to be a continuing source of education and valuable information for Home Staging Professionals, Realtors and Home Sellers in the marketing and preparation of homes for sale so that "every home may be staged" and marketed to their fullest potential!

FREE Training

21-Day Training Video
Is Home Staging for You Video?
Anatomy of a Staging Day Video
12 Rules of Home Staging Video

Helpful Tools

Find a Home Stager
Become a Home Stager
Member Testimonials
Member FAQ's
Home Staging Blog
Home Staging Defined
Home Staging FAQS
Free Home Staging Tools
Free Realtor Tools
Member Success Stories
Before & After Photos
Home Staging Statistics


"I am so glad I made the decision to go with the Home Staging Resource for my business training! It has been the missing link to my business. Thanks Audra for your fabulous business."

Kristina, MI

"Thank you.  I am so enjoying the training.  It is so well organized and you've thought of everything.  I'm so impressed!"

Lisa Green, NH

"This has proven to be a fascinating venture and I am so glad I chose HSR!  Your support, follow-up, web content, learning materials, are all so professional and easy to use as a reference guide.  I have learned a vast amount of information and that has in turn given me a level of self-confidence I never thought I could have in a new profession.  Thanks again!"

Carol Ellis, VA

"Thank you for your passion and commitment to your members and the Home Staging industry. I'm so pleased with the investment I have made in the Home Staging Resource. The training and information I gained are worth every penny I spent. You approach your business with integrity and unselfishness, consistently demonstrating your motto of giving back to your customers. Word of mouth is sometimes the best marketing there is, and you can be assured that I will be singing your praises to anyone that asks."

Michelle Butler, FL

"So far everything that I have seen you do is a class act. Your creativity (and your team's) show through in every detail. I have been very impressed and I consider myself fortunate to be associated with your organization. The same can be said of the training-very well balanced and informative. I feel that it is full of practical and useful information-not full of fluff and filler."

James Frazier, IL

"I loved the live training! I was pleasantly surprised that the info that was taught was different than what we have been studying in the other materials (course book, etc). I found it very exciting (being on Eastern time - I had a hard time going to bed I was so wired!) and motivating. I also greatly
appreciate that you, Audra, are the one doing the teaching - you are very hands-on, and that gives HSR a very personal feel. You give the impression that you really care about our success, and I appreciate that.  You provided information that I never would
have thought of - and it was clearly and logically presented. The visual webinar with the computer was a big help. I think the reason there weren't a lot of questions after each segment was due to your 'teaching style' (I'm a former teacher!), which was clear, concise, logical..."

Jennifer Lybeer, GA

Consider becoming an HSR Certified Professional Home Stager Today!

HSR Is Proud Partners With: