Five Reasons You Should Never Sell A Vacant Home
It's not everyday you hear about a home selling within three
days, with multiple offers, over the list price of $1.3 million in
January! Michelle Minch of Moving Mountains Design in Pasadena
took a vacant home, and transformed it into a home buyers fell in
love with! Comparing the before-and-after photos reminds us
why vacant homes generally take twice as long to sell, and are the
most important homes to professionally stage. If these visuals
aren't enough, here are five reasons why you should NEVER try and
sell a vacant home:
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| Courtesy of
HSR Certified Professional Home Stager Michelle Minch of
Moving Mountains Design in Pasadena |
1. People Don't Buy Houses, They Buy Homes
The number one reason a buyer purchases a home is because it
"felt home." It was warm, inviting and the buyer made an
emotional connection with the home. When have you ever
heard of an empty room described as warm and inviting?
Sterile, cold and uninviting are the three most popular
words to describe an empty room. Which room above
feels more "home" to you?
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| Courtesy of
HSR Certified Professional Home Stager Michelle Minch of
Moving Mountains Design in Pasadena |
2. Without
Furniture, There Is No Frame Of Reference
How big is the room? Without furniture it's incredibly
difficult to tell the scale and size of a room. In the
above photo, the room looks dark, long and narrow.
When the buyer does not have answers to their questions...they
walk away.
What is
this room for? Many times a buyer can't even tell if it's
the living room or dining room in an unfurnished home.
Don't keep them guessing, it only distracts them from
considering the home as a purchase. |
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| Courtesy of
HSR Certified Professional Home Stager Michelle Minch of
Moving Mountains Design in Pasadena |
3. When A Room
Is Kept Empty, Buyers Focus On Negative Details
Can you imagine a brand new Mercedes without a paint job?
Do you think people would notice the beautiful car or the
missing paint? In the above photo, buyers might be
distracted and confused by the columns in the middle of the
room.It's so much easier to notice that crack in
the wall, or the chip in the tile when there is nothing else
to look at. Home Staging capitalizes on the positive
aspects of a home, while de-emphasizing the negative aspects
in order to position a home that will make an emotional
connection with buyers. These rooms made obvious
emotional connections with buyers, and in each photo can
count the many ways the Professional Home Stager marketed
this home emotionally.
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| Courtesy of
HSR Certified Professional Home Stager Michelle Minch of
Moving Mountains Design in Pasadena |
4. Only 10% of
Home Buyers Can Actually Visualize the Potential of a Home
Nine out of every ten people walking in your
home have no imagination of the wonderful possibilities your
home has to offer them. In the above photo, buyers would
not be able to realize that there is plenty of room for a
table and chairs. They just can't picture it. Don't
let a simple thing like no furniture or limited furniture
ruin your sale. Don't take those odds; they will hurt you
in the price significantly!
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| Courtesy of
HSR Certified Professional Home Stager Michelle Minch of
Moving Mountains Design in Pasadena |
5. Paying For
Two Mortgages Can Get Expensive!
Let's look at the facts: a
vacant home typically takes twice as long to sell, and the
longer something "sits" on the market, the lower the sales
price*.
Why risk paying two mortgages longer, only to have the sales
price lower than it would have been if you had the home
professionally staged!
*According to a NAR survey
HSR
Certified Professional Home Stagers are specially trained at
offering a vacant home staging service that is quick,
affordable and focuses on building emotional marketing
connections throughout the home, so that buyers "FEEL
HOME" when they enter in.
Contact your HSR Certified Professional Home Stager Today!
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