Three Phases to Successfully Preparing a Home to Sell
There are three distinct phases to
the entire home staging process, and an HSR Certified Professional
Home Stager can complete and guide you in all phases within a single
Staging Day. How? Let's first look at the three phases
in detail (along with photo transformations), and then talk about
how your HSR Professional handles them in their process.
Phase One - Using What the Home
Has To Transform Each Space
(A Staging Day)
This is basically a professional home stager's time and expertise which is the most
valuable thing a home seller or real estate agent can incorporate in preparing their home
to sell. Why? Because it involves almost zero budget outside of
a Staging Day (or two), and creates big rewards in the resell based on
the staging professionals ability to creatively and objectively
decorate the home to sell.
There is never any reason why a home seller or real estate agent should not spend $500 on a Staging Day in order to make the most out of what
they already have and get thousands in return.
Phase Two - Recommended Purchases
As Investments In Staging Process
Working with the home seller's budget, an HSR Professional Home
Stager will not only suggest
those recommended purchases that will MORE than pay for themselves
in the speed and amount of sale, they will visually show the home
seller what to purchase. An HSR Certified Professional Home
Stager brings key accessories into the Staging Day for two critical
reasons: 1. The accessories serve as "visuals" to the home
seller of what little they can purchase that go a LONG way in the
warmth and marketing of each room, 2. The accessories help to
create beautiful photos that are then given to the real estate agent
in order to double their outside marketing efforts and bring in
buyer traffic. Don't believe us? Go to our
Staging Day Video and
see the simple accessories we used to transform each room of the
home. The accessories cost was no more than $500! Below
are a couple of examples of how those same accessories accompanied
with Phase One transformed the home sellers rooms.
|As a real
estate agent, which pictures would bring in more more buyer
|As a home
seller, would you now know exactly what to purchase to make
your rooms more beautiful?
Phase Three -
Simple Yet Dramatic Cosmetic Updates and Changes
Some rooms just need paint, while others need updated lighting.
Depending on the home seller's budget and timing, an HSR Certified
Professional Home Stager will
suggest paint, electrical and other cosmetic improvements that will
result in a high return on investment. How do they know how to do
this? HSR Certified Professionals are not only trained on the
aspects of good redesign but have extensive real estate and
market training in order to recognize the "staging potential" of the
home, thus create a budget and cosmetic advice that will impact the
price of the home. Working with the real estate agent, an HSR
professional will recommend those Phase Three changes in
written format in an Action Plan usually prepared at the end
of the Staging Day and given to the home seller. They
not only will make expert recommendations but many times can
deliver "Do It Yourself" guides for those home sellers who
have the energy to do the work themselves.
It's easy to justify
Phase One and Phase Two improvements
because they ALWAYS have a strong return on investment. Spend $500 for
a Staging Day and another $500 in accessories and you will see a speedier
sale and much better price than you would have otherwise. This
is NOT rocket science. This is simple economics. Improve
upon a product and your demand thus price increases. Phase
Three is trickier and will involve a strong a professional
home stager TRAINED and knowledgeable on the real estate
wisdom that results in recognizing the "staging potential"
of the home.
Certified Professional Home Stagers are specially trained in
all three phases of the home staging process and want to
work with you to sell your home faster and for more money.
Contact your HSR Certified Professional Home Stager Today!
The Mission of Home Staging Resource
is to be a continuing source of education and valuable information
for Home Staging Professionals, Realtors and Home Sellers in the
marketing and preparation of homes for sale so that "every
home may be staged" and marketed to their fullest potential!
21-Day Training Video
Is Home Staging for You Video?
Anatomy of a Staging Day Video
12 Rules of Home Staging Video
Find a Home Stager
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Home Staging Blog
Home Staging Defined
Home Staging FAQS
Free Home Staging Tools
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everything that I have seen you do is a class act. Your creativity (and
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