The Home Selling Trifecta Three Things You Must Do In Order To Sell Your Home
By Audra Slinkey
Have you ever
been to a horse race? If you have,
then you know that when you bet on a "Trifecta"
you are betting on the exact horses to win
first, second and third. It's no
surprise that this is a very difficult to
bet to make, but when executed correctly can
reap huge financial rewards in the quick and
most profitable sell possible for your home.
Selling a home
in this economic climate is really no
different! The "Home Selling Trifecta"
when executed correctly is the only way to
compete and sell in a market with very few
buyers which will in turn, reap it's own
rewards. What is the Home Selling
Trifecta? Similar to horse racing,
it's three things, in exact order to reap
huge rewards. Here is your Home
Selling Trifecta bet:
Place - Hire a
Professional Home Stager to Completely
Stage Your Home If you skimp on this, the seller who
does follow this formula will win and get
your buyer, while your home languishes on
the market. Hiring a professional home
stager is the least expensive thing you can
do to sell your home but it is also the most
important because it affects the other
actions your agent is working on. You
need objective, expert advice not your own
biased opinion when it comes to your home.
Staging is an art form similar to
decorating and most people (including your
agent) do not have this kind of expertise
that can transform each room of your home
into a show home using just what you have!
The more you spend on this "First Place"
winner, the better your return, so budget at
least 1% the value of your home for this and
make sure to use an
expert home stager.
Place - Hire a Great Agent Who Pays for a
Professional Photographer, Enhanced
Realtor.com Listings, Glossy Colored
Brochures and Great SignageWhat good is a gorgeously staged home if
no one knows about it? You need an
agent who knows how to market your home to
the public in the best way possible.
Make sure the agent you choose pays for a
professional photographer to photograph your
beautifully staged home, as well as lists
those many photos in a Featured Tour and
Video by having "enhanced listings" on
Realtor.com. Realtor.com is by far the
most trafficked real estate website and
agents can pay extra (a small yearly
subscription) to have their listings
highlighted and be able to display more than
just 4 photos. It's no surprise
that 90% of buyers are online first and the
enhanced, multiple photo listings get the
I had an
agent tell a seller that bringing in a
professional photographer was "quite
expensive" but "for their home, he
grudgingly would do it." The seller's
home was over 900K (a 27K commission to the
agent) and the cost for professional
photography was $150.00! If your agent
does not do this minimal amount, then choose
one who does because they are clearly not an
expert at marketing your home. Some
very smart agents will even pay for the
initial staging consultation, so remember
that not all agents are the same and choose
one who invests in the sale of your home
along with you!
Place - Price Your Home Competitively A good agent will review the
comparables, as well as what is currently on
the market (your competition) and tell you
what is a good price that will bring traffic
and offers. I recommend doing a bit of
your own research and going to
www.realtor.com and looking up the
competition in your area to see what stacks
up in your price range. You can also
click on the "View Sold Homes" link at the
left hand side of your search to see what
has sold in your area and for what price.
Another great website for getting
these bets are placed in the exact order,
you win! Do you know what a "show
bet" is? It's where you bet on one
horse to place first, second or third and
needless to say, you usually don't even make
money on the bet but lose depending on the
in this marketplace, foreclosures and short
sales are "show bets" because they are
strictly relying on third place for their
home, so the price is lower than if they
worked on second and first place.
Don't be a "show bet" and rely solely on a
low price for your home because ultimately
you lose out!
The Mission of Home Staging Resource
is to add integrity to the home staging industry by offering the
21 Day HSR
Certification staging program
available to Professional Home Stagers. By doing this, we
ensure high quality, result oriented partnerships between our HSR
Certified Stagers and their Realtor and Home Seller clients in the
marketing and preparation of homes for sale otherwise known as
"staging". We do this so that "every
home may be staged" and marketed to it's fullest potential!
Thank God for you and HSR! Wow! I am absolutely "blown away" with your amazingly
thorough " A-Z++ " program in the Staging & Redesign industry! You have thought
of everything and then some! The ongoing extensive information, training, forms,
marketing tools, marketing solutions package and personal support you provide
are delightfully overwhelming! I now feel TOTALLY prepared to be a Professional
Home Stager thanks to HSR! I can't thank you enough Audra for helping me to
change my life and follow my dream! Your school is phenomenal!
Home Sweet Home Staging & Redesign, LLC
Virginia Beach, Va.
Thank you, for the opportunity
to become a home stager. With, the wealth of knowledge you provided me and the
continuing education you have to offer, how can I lose.... It is a fun and
worthwhile adventure. I encourage anyone who asks about it, to log into HSR.
Every time I do, I learn something new..