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The
HSR Certification Program is the
longest, most comprehensive in
the industry! When you work
with an HSR Certified
Professional, you can rest
assured that they will handle
you and your home with care and
respect while educating you on
the value and benefit
of disassociating from your
home, so that it can be staged
to its maximum effect.
We value our clients and are in
the business of making
long-lasting partnerships that
serve to work together to sell
listings faster, and for more
money!
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The
Home Staging Resource is
uniquely different from other
staging training companies
because we put our Members FIRST
and are dedicated to promoting
them...not us. We do this
by connecting our Members with
valuable partnerships like
owners.com, so that their
businesses will grow and
flourish.
Come Join HSR Today! |
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Home
Staging
Process...
At
the
Home
Staging
Resource,
we
believe
that
successful
staging
is
the
art
of
using
marketing
and
decorating
techniques
to
create
an
environment
that
buyers
can
aspire
to
and
say,
“If
I
buy
this
house,
I
can
live
like
this.”
We
use
the
art
of
positioning
to
create
several
"emotional
connection
points"
throughout
the
home
so
that
when
a
buyer
steps
into
the
house
they
“feel
home.”
We
want
them
to
think,
“This
is
it.
This
is
the
one.”
What
does
feeling
home
look
like?
For
us,
it’s
a
combination
of
eight
things
we
analyze
in
each
room
in
order
to
create
a
lasting
impression
for
the
homebuyer:
First
Impressions
--
We
will
walk
through
your
home
room-by-room
and
take
note
of
our
first
impressions,
what
grabs
us,
what
glares
at
us
and
what
gives
us a
feeling
of
home.
We'll
do
this
during
our
Consultation.
Eliminating
clutter
--
The
packing
starts
now,
as
we
pack
away
a
good
percentage
of
everything
in
the
room
in
order
to
create
a
more
clean,
open
and
spacious
feel.
Emphasizing
the
positive
while
downplaying
the
negative
--
Finding
your
beautiful
focal
points,
we
will
emphasize
what
we
love
about
the
room
and
hide
or
distract
the
negative
aspects
of
the
rooms.
Lighten
Up
--
Focusing
on
lighting
and
color,
we
will
make
each
room
into
a
bright,
warm
and
inviting
space
that
buyers
can
respond
to.
Homebuyer’s
appeal
- In
order
for
a
buyer
to
“feel
home,”
they
need
to
not
be
reminded
of
this
being
your
home.
We’ll
depersonalize
the
space
while
retaining
a
warm
and
inviting
look.
Odor
free,
cleaning
and
repairs
-
The
dirty
work
speaks
for
itself
but
is
often
overlooked
because
you’ve
lived
here
for
so
long.
Let’s
get
rid
of
the
buyer’s
mental
repair
list
by
doing
it
ourselves.
Modernizing
–
This
involves
updating
your
style
and
building
simple
accessories
out
of
what
you
already
have
to
create
clean
lines
and
form.
In
some
cases,
we’ll
recommend
purchases
as
valuable
investments
in
the
staging
process.
Emotional
connection
points
-
Creating
the
“Wow
Factor”
--
This
is
the
fun
part
and
is a
huge
focus
of
our
positioning
strategy.
We’ll
show
you
how
to
build
in
these
subtleties
in
order
to
make
the
buyers
subconsciously
desire
to
live
here
and
“feel
home.”
The
“emotional
connection
points”
are
where
marketing
strategy
really
comes
in
to
play.
See
our
Directory
for
an
HSR
Certified
Professional
Home
Stager
near
you!
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