The HSR Certification Program is the longest, most comprehensive in the industry!  When you work with an HSR Certified Professional, you can rest assured that they will handle you and your home with care and respect while educating you on the value and benefit of disassociating from your home, so that it can be staged to its maximum effect. 

We value our clients and are in the business of making long-lasting partnerships that serve to work together to sell listings faster, and for more money!
 

The Home Staging Resource is uniquely different from other staging training companies because we put our Members FIRST and are dedicated to promoting them...not us.  We do this by connecting our Members with valuable partnerships like owners.com, so that their businesses will grow and flourish.

Come Join HSR Today!

About Home Staging...
 

It just makes sense.  When you improve upon a product, the demand and price go up.  In fact, statistics show that for every dollar spent on staging services, there is a 343% return on investment!*  (See 2007 HomeGain Survey)

So what is home staging:

"Home Staging is using limited funds, practical creativity and extraordinary expertise to professionally prepare a home to sell so that it becomes infinitely more attractive to potential buyers, sells quickly and for more money while in turn becoming a small investment of the home seller in the near future greater home sale earnings it retrieves. “

Audra Slinkey, President of Home Staging Resource (HSR)

Home Staging is the preparation of a home to sell by a professional who specializes in this form of decorating.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. Professional home stagers have the  expertise in merchandising and marketing spaces in the home so that buyers "fall in love".  The Home Stager can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller usually cannot view their home objectively. Each HSR Certified Professional Home Stager has undergone an intensive 21-Day training course (which is the most comprehensive in the industry) so that they can deliver the highest quality service, as well as have the resources to serve each individual home's needs.

Some Realtors and home sellers will say that they have already “staged” their homes only to find that they will be lowering their price within the month. Don't let this be you!  There is a vast difference between a home that was simply de-cluttered and cleaned and one that was professionally staged! Creating the “model home” look is not easily achieved without the help of someone who does this every day for a living, so click on our Home Stager Directory to find a professional near you!

See what a home stager can do in a day at your home - Staging Day Video

Who is a “Professional Home Stager”?

At this point in the industry, we would define it as anyone who has a business with some form of design training and performs these home staging services for some monetary value. The reality is there are not nearly enough good, professional home stagers out there and that is why it is still a relatively unknown practice. That is also why right now is the right time to get started in home staging and no other staging training organization offers the ongoing training and value of our HSR Certification Training Program!

Notice – The term “Staging” is NOT a federally registered trademark and is commonly used in the industry to describe the practice of preparing homes for sale.

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