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New York Home Staging Results in 100K More!

HSR Certified Donna Dazzo of Designed to Appeal was recently featured in a New York Times Magazine article, "Ruthless Came the Stager".  Donna has been staging New York City and the Hamptons  homes for years and this particular home that she staged recently went under contact for over $100,000 OVER asking price!

I stated in last month's newsletter that the real estate trend is turning, so that staging works to sell homes for more money (like in 2000-2006) rather then just helping to sell at all.  I'm hearing more stories like Donna's from home stagers all over the country saying that the homes they staged sold for more than asking price.  Now is the best time to stage because it becomes a potential financial "windfall" for the clients and makes the agent look fantastic!

When you see Donna's amazing transformation of this home you'll see why staging is so critical and works so well to help buyers fall in love with the space!

Notice Donna mostly just used wha the client already had...

 

Entry Before

 

Entry After

 

We recommended to the homeowner to paint the walls a more neutral color in order to freshen up the apartment and to appeal to most buyers.

 

Dining and Living Room Before

 

Dining and Living After

 
The living room was not being presented in its best light. So we removed the blanket that was acting as a table cloth, rearranged existing furniture, brought in some new rental furniture, hung the owner's fabulous art and accessorized with the owner's ceramic collection.

 

Dining Room Before

 

Dining Room After

Living Room Before

 

Living Room After

 


Kitchen Before

 

Kitchen After

 

The kitchen was repainted and decluttered and now a buyer can see

just how fabulous it is.


Hallway Before
Hallway After

 
Master Bedroom Before
 
Master Bedroom After

 

Granted the owners were in the middle of packing up items that were being discarded and stored, when we took our before shot, but one can see how fresh bedding and the right accessories can turn an ordinary bedroom into a special retreat.

 

Girl's Bedroom Before

 
Girl's Bedroom After


 
2nd Girl's Bedroom Before

2nd Girl's Bedroom After

 

 

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The Mission of Home Staging Resource is to add integrity to the home staging industry by offering the most comprehensive 21 Day HSR Certification staging and redesign training available to Professional Home Stagers and Redesigners. 
 






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Hi Audra! I just have to write to tell you that I have spend the past few days going through the Home Staging Resource Center site and I am so (overwhelmed) impressed! When I first took the course back in 2006 or 2008? I was a huge fan. Now that I have "retired" and have decided to restart my career as a home stager, I am thrilled beyond measure at the depth of which you help your members. I am so excited to be back and have decided to completely read everything from start to finish as the content is fantastic ! You guys are amazing! Thanks for all that you do!

 
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Broker Associate
HSR Certified
 

Hi Audra. I'm not finished with the training yet, but so far I would say "the Home Staging Resource training has been very comprehensive, provides the tools needed to form a business, and the details on
staging to become a successful stager. My daughter was so excited about my new venture that she is now taking the training and we will have two businesses - one in Tampa and one in Houston!

Julie Clark Jones

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