Home Staging - The True "Economy Proof" Industry
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We've all seen a
lot of changes in the last six years in the
housing market, stock market, economy, our own personal lives
and the way we choose to spend our money. Many who have invested
most of their lives into what they thought
was a stable company and industry have had
their world turned upside-down with
furloughs, salary cuts or even lay-offs.
I know, I've
been there myself and hear stories like this
on a regular basis. If you're considering
becoming a professional home stager, I've
got great news for you and seven
surprisingly, encouraging secrets to tell
you about this industry:
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In A Bad Housing Market,
Staging Becomes "Necessary" to Sell!
Buyers have carte blanche in a bad housing market, so
they want it all and are able to get it! They want a
good price but more importantly they want a gorgeous home
and professional staging makes all the difference.
While other industries suffer during a difficult housing
market, staging flourishes because it's so necessary to the
sale of the home (see my article on A Successful Agents
Stage)!
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In A Good Housing Market,
Staging Provides Huge Financial Bonus!
I remember the days when agents would say, "Why do I
need a stager when I could have a pile of trash in this home
and buyers would still have a bidding war over it!" They
may have been right, but the smart sellers and agents knew
they could get many times more money by dialing in the home
with professional staging. Even in a good housing
market, stagers did very well because they were able to reap
more for their sellers and agents.
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In Extremely Hard-Hit
Foreclosure Areas, Stagers Still Do Well!
Yep, even if you're in one of the worst foreclosure areas
around, there is still a great niche and opportunity for
staging! Why? Because those areas are filled
with investors/home flippers that still need the home to
resell and stand-out. Investors are usually the
easiest to work with since they are unemotional about the
product and consequently can understand what it is the
stagers is trying to achieve in the home.
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Redesign is the Perfect
Solution in a Bad Economy!
In a slow economy when people are tightening their budgets
and are not able to spend on expensive furnishings and
window treatments, redesign is the perfect solution!
Why? Because redesign is simply having an HSR
professional redesigner come to your home, do a Ten-Point
Assessment and help you fall in love with your home again,
using only what you already have! Talk about the
ultimate in Green Design, you would be amazed at what an HSR
Certified Redesigner and Stager can do just for the cost of
their time!
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Home Staging is Hot
Spring and Summer, While Redesign is Hottest in the Fall and
Winter, Creating a Perfect "Hedge" for Your Business!
Both business models when done correctly can hedge your
business throughout the year, so that when staging slows
during the winter holidays, redesign heats up with holiday
decorating!HSR is
the only training company that offers a Certification that incorporates home staging
with redesign in one business model. It is critical that you
are certified in both for the success of your business!
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Training Makes All the
Difference and Training Choice Matters!
There is no better investment in hard times then
investing in yourself! Yet too many people try to
start this business on their own by reading a book or taking
an inexpensive course that does not cover everything they
will need (and continually need) to grow their business!
Trust me, there is a lot
to know when it comes to this industry and that is why we
have by far the most comprehensive course (21-days) and
advanced curriculum! Yes, it will take you at least three
weeks and possibly three months to create a strong business
foundation that will last you years. We are with you
every step of the way and have created a fantastic community
for you to be a part of through Stagers Connect and ASHSR!
It's time to invest in yourself and take your business to
the next level!
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Entrepreneurship is Hard
Work and This Industry is No Exception!
Make no mistake, starting any business is hard work and
continual self-discipline! Home staging and redesign
is no different except that it involves a passion that can
pull you through the hard times! I've mentored and
trained more successful staging businesses then probably any
other singular trainer and I can honestly tell you...I don't
hear any regrets! Following your passion, putting
yourself out there to do something amazing like earn your
own living is an incredible feat but it takes determination
and dedication! Do you have it? |
In closing, I can say
I've been where you are and felt the fear of striking out on my own
but trust me, there is no such thing as a "steady" income of job in
today's economy so you've got nothing to lose. My lay-off
opened my own eyes to realizing that I'd rather work for myself
producing then be subject to the whims of a company or boss where I
could not control my future.
Ready to
Become a Successful Home Stager and Redesigner?
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Our Mission
The Mission of Home Staging Resource
is to add integrity to the home staging industry by offering the
most comprehensive
21 Day HSR
Certification staging and redesign training
available to Professional Home Stagers and Redesigners.
Free Training
21-Day Training Video
Is Home Staging for You Video?
Anatomy of a Staging Day Video
12 Rules of Home Staging Video
Testimonials
Audra, I received a call
someone who was inquiring about the HSR Course, so I gave him your names so he
may contact you personally.
I explained to him I did extensive research for on-line Interior Certification
for Home Staging and Redesign........and advised him he will Not be Sorry to
take the HSR Course. Your course is the most extensive and phenomenal. If I were
taking the course again, I would certainly not consider courses through other
companies because I absolutely know the education, passion, and customer service
with HSR is the BEST there is anywhere!!! Have a wonderful day.
Kay Boswell
Orlando, FL
See many more Testimonials...
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