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Home Staging is the preparation of a home to sell by a
professional who specializes in this form of decorating. Many definitions you have seen no doubt stop after the word “sell”
and that is part of the big misconception and devaluation of home
staging. Professional home stagers or staging companies have the time and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller usually cannot view their home objectively, while many successful Realtors do not have the time or resources needed when staging a home for sale. Each
HSR Certified Professional Home Stager have undergone an
intensive 21 Day training course which is the most comprehensive in
the industry so that they can deliver the highest quality service as
well as have the resources to serve each individual homes needs.
For many home sellers and Real Estate Agents the concept of "professional
home staging" is being increasingly recognized and used to
effectively package and market a home in the marketplace. Many successful
Realtors already have a full time professional stager on staff or
have special training this field (see
our directory).
Some Realtors and home sellers will say that they have already
“staged” their homes only to find that they will be
lowering their price within the month. There is a vast difference
between a home that was simply de-cluttered and cleaned and one
that was professionally staged! Creating the “model home”
look is not easily achieved without the help of someone who does
this everyday for a living.
NEW! Anatomy of a Staging
Day Video
Who is a “Professional Home Stager”?
At this point in the industry, we would define it as anyone who has a business
with some form of design training and performs these
home staging services for some monetary value. The reality is there are not nearly enough
good, professional home stagers out there and that is why it is
still a relatively unknown practice. That is also why right now
is the right time to get started in home staging and no other staging
training organization offers the ongoing training and value of our
HSR Certification Training Program!
Notice – The term “Staging”
is NOT federally registered trademark and is commonly used in the
industry to describe the practice of preparing homes for sale.
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