What is Real Home Staging?

Home Staging is the preparation of a home to sell by a trained professional who specializes in understanding the buyer demographic and preparing homes to sell.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging.
 

 

"Home Staging is using limited funds, practical creativity and extraordinary expertise to professionally prepare a home to sell so that it becomes infinitely more attractive to potential buyers, sells quickly and for more money while in turn becoming a small investment of the home seller in the near future greater home sale earnings it retrieves."

Audra Slinkey, President of HSR

Professional home stagers or staging companies have the time and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller usually cannot view their home objectively, while many successful Realtors do not have the time or resources needed when staging a home for sale. Each HSR Certified Professional Home Stager have undergone an intensive 21 Day training course which is the most comprehensive in the industry so that they can deliver the highest quality service as well as have the resources to serve each individual homes needs. (See our directory).

Some Realtors and home sellers will say that they have already “staged” their homes only to find that they will be lowering their price within the month. There is a vast difference between a home that was simply de-cluttered and cleaned and one that was professionally staged! Creating the “model home” look is not easily achieved without the help of someone who does this everyday for a living.

NEW!  Anatomy of a Staging Day Video

Who is a “Professional Home Stager”?

At this point in the industry, we would define it as anyone who has a business with some form of design training and performs these home staging services for some monetary value. The reality is there are not nearly enough good, professional home stagers out there and that is why it is still a relatively unknown practice. That is also why right now is the right time to get started in home staging and no other staging training organization offers the ongoing training and value of our HSR Certification Training Program!

Notice – The term “Staging” is NOT federally registered trademark and is commonly used in the industry to describe the practice of preparing homes for sale.

 

Vacant Statistics - The COST of NOT Staging a Vacant Home:

 

 

"This has been one of the most positive experiences in my life! I have learned so much. HSR offering the marketing package is wonderful. Without the website and HSR directory I would not have any of the business that I have now. I have not done any marketing at all! Everyone has contacted me either through the HSR directory or my wonderful website. I have developed a relationship with 4 realtors to date. One Realtor with Keller Williams met with me and loved everything and she went back to her office and sent off an e-mail to all the realtors in her company (over 700) about me and my company and I rec'd 2 calls from that so far. I just rec'd a call from a lady who owns a design company and needs a stager. She said she typed in Stagers in Charlotte, NC and mine came up! She said the website was so professional and could not wait to meet me."

Andrea Turner
Decor By Redesign

Hi, Audra. I am very pleased that I made the decision to sign up to take the 21 day HSR certification training. The training is very concrete. The training encompasses all facets from design, to the business and marketing side which will make it a go. I love the fact that when you sign up you have access to everything for a year. That
is so helpful for us busy moms. I really love that Audra is so enthusiastic in relaying everything it is that we need to learn. A
definite thumbs up. Thank-You, Audra and Home Staging Resource!

Tracey Jones
Luv2Stage