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Home Staging Resource: 1-888-563-9271

What is Real Home Staging?

Home Staging is the preparation of a home to sell by a trained professional who specializes in understanding the buyer demographic, rules of design, real estate market and preparing homes to sell.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging.

Latest 2014-2015 staging statistics have HSR Certified staged homes selling on average for 10% MORE than unstaged homes!

"Home Staging is using limited funds, practical creativity and extraordinary expertise to professionally prepare a home to sell so that it becomes infinitely more attractive to potential buyers, sells quickly and for more money while in turn becoming a small investment of the home seller in the near future greater home sale earnings it retrieves."

Audra Slinkey, President of HSR

Professional home stagers or staging companies have the time and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller usually cannot view their home objectively, while many successful Realtors do not have the time or resources needed when staging a home for sale. Each HSR Certified Professional Home Stager have undergone an intensive 21 Day training course which is the most comprehensive in the industry so that they can deliver the highest quality service as well as have the resources to serve each individual homes needs. (See our directory).

Some Realtors and home sellers will say that they have already “staged” their homes only to find that they will be lowering their price within the month. There is a vast difference between a home that was simply de-cluttered and cleaned and one that was professionally staged! Creating the “model home” look is not easily achieved without the help of someone who does this everyday for a living.

Anatomy of a Staging Day Video

Who is a “Professional Home Stager”?

At this point in the industry, we would define it as anyone who has a business with some form of design training and performs these home staging services for some monetary value. The reality is there are not nearly enough good, professional home stagers out there and that is why it is still a relatively unknown practice. That is also why right now is the right time to get started in home staging and no other staging training organization offers the ongoing training and value of our HSR Certification Training Program!

Notice – The term “Staging” is NOT federally registered trademark and is commonly used in the industry to describe the practice of preparing homes for sale.


Vacant Statistics - The COST of NOT Staging a Vacant Home:





Our Mission

The Mission of Home Staging Resource is to add integrity to the home staging industry by offering the most comprehensive 21 Day HSR Certification staging program available to Professional Home Stagers. 


Free Training

21-Day Training Video
Is Home Staging for You Video?
Anatomy of a Staging Day Video
12 Rules of Home Staging Video

Credibility Counts!

HSR was the first and one of the only accredited staging and redesign training programs by the Real Estate Staging Association (RESA).  RESA is the only true Trade Association for the staging industry.  RESA has thoroughly reviewed, audited and Accredited our training materials and found that it exceeds their stringent, quality standards!  When other trainers call themselves "World's Best" or "Accredited" ask them WHO actually "Accredited" their materials.

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Audra Slinkey is a best selling author, international public speaker and has been featured on too many news channels to list.  She personally mentors and trains each member who goes through her HSR Certification Program.  She has been staging and training successful stagers across the globe since 2005!



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