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Professional Home Staging Newsletters & Articles

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September News

"Staging" Homes with Works of Art Gets Them Sold Faster

In a recent article on the front page of Yahoo it states that using expensive works of art helps in selling a home.  "With around 100 paintings currently showcased in homes he represents in the Seattle area, Jan Sewell, a real estate agent in the northwestern city of Seattle, said an artist's creation 'helps to create an impression on a subliminal level, unconscious level ... making people fall in love with the house.'

"People think they want to be rational in buying a house. Nobody is," she added"

At HSR we are not surprised by this and have been teaching this form of home staging to our highly trained HSR Certified Home Stagers (Directory).  We call it building "emotional connection points" or "emotional envy points" in each room of the house so that buyers build a strong desire to live there over the course of the walk through.  This home marketing phenomena works miracles in the home selling industry and is a best kept secret of some of the most successful Realtors who partner with HSR Stagers.

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Hope on the Horizon for Savvy Home Sellers and Realtors - 5 Things "To Do" Today to Get Sold"

In recent home sales data, sales were down 4.1 percent which was much worse than the expected decline of 1.0 percent and the weakest result since January 2004.  The stock of homes for sale increased to a 7.3 months supply from 6.8 months prior month (the largest inventory since 1993) and it's still growing.

What does this mean for home sellers?  You must compete to sell your home for the price you want.  How do you compete?  By using a Professional Home Stager to market your home on the inside and a good Realtor to price your home right and market your home on the outside.  Here are three things you need to do today if you're serious about selling your home in this slumping housing market:

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Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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"I am so glad I made the decision to go with the Home Staging Resource for my business training! It has been the missing link to my business. Thanks Audra for your fabulous business."

Kristina, MI
existing home stager turned Gold Member)

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