"Staging" Homes with Works of Art Gets Them Sold Faster
By Audra Slinkey
In a recent article on the front page of Yahoo it states that
using expensive works of art helps in selling a home. "With
around 100 paintings currently showcased in homes he represents in
the Seattle area, Jan Sewell, a real estate agent in the
northwestern city of Seattle, said an artist's creation 'helps to
create an impression on a subliminal level, unconscious level ...
making people fall in love with the house.'
"People think they want to be rational in buying a house. Nobody
is," she added"
At HSR we are not surprised by this and have been teaching this
form of home staging to our highly trained HSR Certified Home
We call it building "emotional connection points" or "emotional envy
points" in each room of the house so that buyers build a strong
desire to live there over the course of the walk through. This
home marketing phenomena works miracles in the home selling industry
and is a best kept secret of some of the most successful Realtors
who partner with HSR Stagers.
With home sales at a two year slump, the day
that Yahoo article ran, the Home Staging
Resource received over 1750 new visitors to
our site who specifically searched for home
staging on Yahoo and wanted to know more
about how they can use these techniques to
sell their homes.
If home staging were something you could
learn in a few days and do yourself, than
every home on the market would look gorgeous
but look at 90% of home seller pictures and
you will quickly see that this is not the
case! The reality is...successful home
staging is a home marketing art form used by
highly skilled individuals who have been
doing this for years and is nearly
impossible for a home seller to objectively
thus successfully be able to do.
Using gorgeous works of art of which HSR
Certified Home Stagers have access to a wide
internet searchable, discounted collection
the home sellers can purchase is just one
method of hundreds that an HSR professional
home stager incorporates in the overall
staging of a home in order to create
"emotional envy" for the buyer. When
home sellers tap into the many resources of
a home stager they are opening all sorts of
avenues that otherwise they would not have
been able to explore...
Go to our Directory to find an HSR
Professional Home Stager...
Read the Yahoo Article Source...