In recent home sales data, sales were down
4.1 percent which was much worse than the
expected decline of 1.0 percent and the
weakest result since January 2004. The
stock of homes for sale in July increased to
a 7.3 months supply from 6.8 months prior
month (the largest inventory since 1993) and
it's still growing!
What does this mean
for home sellers? You must compete to
sell your home for the price you want.
How do you compete? By using a
Professional Home Stager to market your home
on the inside and a good Realtor to price
your home right and market your home on the
outside. Here are five things you need
to do today if you're serious about selling
your home in this slumping housing market:
1. DON'T WAIT - Every
Realtor will tell you truthfully that the
longer your home "sits" on the market the
lower your price will be.
Statistically homes get the best price if
they sell within 30 days of listing so it is
critical that you take action BEFORE you
list your home or right now if you have
already listed. The market is not
going to get better over the next four
holiday months.
2. DON'T "DO IT YOURSELF" -
In a Sellers market this may be an option
for you but in today's changing buyer's
market it is imperative that you use a
Realtor to bring buyer traffic to your door
and you use a
Professional Home Stager to market your
home so that the few buyers who enter in
will have a desire to buy. Don't waste
buyer traffic by having a home that is not
professionally staged!
3. SEE THE BIG PICTURE - If
your financial advisor guaranteed you would
make at least 6% on your money over the
course of the next two months by investing
in a stock would you do it? Did you
know that by spending as little as $2000 on
professional home staging up front,
statistically you will sell 50% faster and
for AT LEAST 6% more than you would have
without professional staging? For a
$200,000 house that's $12,000 for simply
spending less than $2000 on professional
staging!
4. GO WITH EXPERIENCE - You
are competing now against 5 times more homes
(in some areas) than you would have been
last year. It is more critical than
ever to use professionals who are highly
trained in what they do to work with you.
In the home staging industry, professional
home stagers who have gone through
HSR Certification have gone through
training that is typically 5 times longer
than the average staging training available.
HSR Certified Home Stagers are most
often professionals with a long history of
success and training in home staging and
redesign and that is why they choose the
Home Staging Resource. In the Real
Estate industry choose a Realtor who
specializes in your area with a long history
of success.
5. USE TECHNOLOGY - So many
buyers are savvy enough to search the home
listings online FIRST before they waste time
driving from home to home. If your
home does not have multiple, beautifully
staged, pictures that entice the buyer on
Realtor.com or similar sites than you might
as well lower your price right now. If
you have old "before" pictures of your home,
than have your home stager take new "after"
pictures and email them to your Realtor to
post anew.
Do these five things today and sell
tomorrow...
Go to our Directory to find an HSR
Professional Home Stager...
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