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Hope on the Horizon for Savvy Home Sellers and Realtors - 5 Things "To Do" Today to Get Sold"
By Audra Slinkey

In recent home sales data, sales were down 4.1 percent which was much worse than the expected decline of 1.0 percent and the weakest result since January 2004.  The stock of homes for sale in July increased to a 7.3 months supply from 6.8 months prior month (the largest inventory since 1993) and it's still growing!

What does this mean for home sellers?  You must compete to sell your home for the price you want.  How do you compete?  By using a Professional Home Stager to market your home on the inside and a good Realtor to price your home right and market your home on the outside.  Here are five things you need to do today if you're serious about selling your home in this slumping housing market:

1.  DON'T WAIT - Every Realtor will tell you truthfully that the longer your home "sits" on the market the lower your price will be.  Statistically homes get the best price if they sell within 30 days of listing so it is critical that you take action BEFORE you list your home or right now if you have already listed.  The market is not going to get better over the next four holiday months.

2.  DON'T "DO IT YOURSELF" - In a Sellers market this may be an option for you but in today's changing buyer's market it is imperative that you use a Realtor to bring buyer traffic to your door and you use a Professional Home Stager to market your home so that the few buyers who enter in will have a desire to buy.  Don't waste buyer traffic by having a home that is not professionally staged!

3.  SEE THE BIG PICTURE - If your financial advisor guaranteed you would make at least 6% on your money over the course of the next two months by investing in a stock would you do it?  Did you know that by spending as little as $2000 on professional home staging up front, statistically you will sell 50% faster and for AT LEAST 6% more than you would have without professional staging?  For a $200,000 house that's $12,000 for simply spending less than $2000 on professional staging!

4.  GO WITH EXPERIENCE - You are competing now against 5 times more homes (in some areas) than you would have been last year.  It is more critical than ever to use professionals who are highly trained in what they do to work with you.  In the home staging industry, professional home stagers who have gone through HSR Certification have gone through training that is typically 5 times longer than the average staging training available.  HSR Certified Home Stagers are most often professionals with a long history of success and training in home staging and redesign and that is why they choose the Home Staging Resource.  In the Real Estate industry choose a Realtor who specializes in your area with a long history of success.

5.  USE TECHNOLOGY - So many buyers are savvy enough to search the home listings online FIRST before they waste time driving from home to home.  If your home does not have multiple, beautifully staged, pictures that entice the buyer on Realtor.com or similar sites than you might as well lower your price right now.  If you have old "before" pictures of your home, than have your home stager take new "after" pictures and email them to your Realtor to post anew.

Do these five things today and sell tomorrow...

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The Mission of Home Staging Resource is to add integrity to the home staging industry by offering the most comprehensive 21 Day HSR Certification staging program available to Professional Home Stagers.  By doing this, we ensure high quality, result oriented partnerships between our HSR Certified Stagers and their  Realtor and Home Seller clients in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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"I am so glad I made the decision to go with the Home Staging Resource for my business training! It has been the missing link to my business. Thanks Audra for your fabulous business.

Kristina, MI
(existing home stager turned Gold Member)

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