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Real Estate Agents Are "Retooling"
For A Slowing Housing Economy
by Audra Slinkey
Two key components to a Real Estate
Agents marketing success lay in bringing in a Professional Home
Stager AND Photographer in order to compete in a slowing economy,
according to a
June 24th Orange County Register article. At the Home
Staging Resource, our Professional Home Stagers are not only expert
home stagers and marketers, but are also trained on the art of great
picture taking and presenting.
Let's face it, when the room is
staged is when the best photo will be had, so it makes sense for the
Professional Home Stager to be responsible for taking great "after"
shots. Savvy real estate agents from across the country are
"partnering" with HSR Certified Professionals to not only spend a
day transforming the home but to create "Real Estate Shows".
The HSR Professional will create the MLS photo show and link for the
home to give to the agent, as well as a "before-and-after" show
commemorating the work that was done for the home seller. To
view an example of these fantastic shows go to our
Staging Success Video page.
Real Estate
Shows is an easy to use program that allows the agent or home
stager to create beautiful, informative video of their listing at a
VERY reasonable price. When over 85% of home buyers are online
BEFORE they visit the home, this video has tremendous impact in
driving buyer traffic to the home. In fact, if a real estate
agent "partners" with an
HSR Certified Home Stager they get an even better deal on
the already low cost of creating unlimited shows!
At HSR we believe in helping to
create win-win relationships for our Members and their real estate
agent partners, so we spend quite a bit of the 21-days training on
doing just that. The Professional Home Stager's job is to make
life easier for the partnering real estate agent by educating the
seller, transforming the home, taking terrific photos and creating a
photo show. By doing this, the stager creates long-lasting,
mutually beneficial relationships with their agents. The
agents benefit by increased listings, reputable listings, faster
home sales at better prices.
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