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Builders On-Board With Benefits of Home Staging

With sales of newly built homes slipping in May 1.6 percent, builders are offering more then just new home incentives to new buyers.  "Many of the home buyers of these new homes are "contingent" upon the success of selling their current home, so if they can't manage to sell their home, everyone loses" says Audra Slinkey of the Home Staging Resource.  "When the home builder offers to bring in a professional home stager to stage the contingent buyers home, the odds of it selling are increased, while the cost to the builder is nominal compared to the cost of losing the sale."

Home builders understand the value of "home marketing" better then most since many times the "model home look" is what sold the buyers on purchasing a newly built home to begin with.  It's not a stretch to assist those same buyers in creating their own model home look especially when the sell of the new house is on the line.  "We are hearing of a lot of successful, mutually beneficial relationships between our HSR Certified Professional Home Stagers and new builders in their area...offering home staging services makes a wonderful house warming gift!" says Audra.

Home staging is not rocket science but a simple matter of economics.  Improve upon a product and the demand increases.  In a market place where there are fewer buyers (less demand) then sellers, it is imperative to compete by presenting the home in the best of lights.  New home builders are competing with existing home sellers who may have more flexibility over price. 

According to the National Association of Home Builders, completed homes represent 33% of an inventory of 536,000 units or 7.1 months supply.  When the goal of every new home builder is to close escrow on the day of home completion, this statistic is certainly not ideal. 

Read the NAHB Article Source...

Our Mission

The Mission of Home Staging Resource is to add integrity to the home staging industry by offering the most comprehensive 21 Day HSR Certification staging program available to Professional Home Stagers.  By doing this, we ensure high quality, result oriented partnerships between our HSR Certified Stagers and their  Realtor and Home Seller clients in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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"I am so glad I made the decision to go with the Home Staging Resource for my business training! It has been the missing link to my business. Thanks Audra for your fabulous business.

Kristina, MI
(existing home stager turned Gold Member)

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