1. You Will Acquire More Listings – Incorporating a Staging Day in your listing package gives you a HUGE competitive difference to the average real estate agent!  Hold an open house in the home you’ve had professionally staged and let buyers know you hire a staging professional as part of your listing package.  Buyers recognize a home that has been beautifully prepared to sell and will want the same for their own home.
2. You Will Sell Your Listings Faster – Home staging specifically markets each room in the home to a potential homebuyers emotions, which results in offers.  Statistically, professionally staged homes sell 50% faster then homes that have not been professionally staged.  Buyers want a home that is turnkey ready; home staging gives them what they’re looking for. 
3. You Will Make More Money – Home staging is not rocket science but pure economics.  When you improve upon a product, you increase the demand thus raise the price.  In a 2005/2006 poll by Maritz Research, 63% of buyers were willing to pay more money for a home that was move-in ready.  A better price for the home should result in better commissions for you, as well as…
4. You Will Have Very Happy Customers – A faster sale for the best price will have client’s singing your praises!  In a referral-based industry, happy clients mean more listings and the reward of a job well done.  The cost of staging is MUCH less then the first price reduction; so don’t disappoint your clients with that sad alternative.
5. Your Marketing Efforts Will Be Twice As Effective – The money you spend on marketing the home on the outside will be twice as effective when you have photos of beautiful rooms vs. photos done on the fly.  Your HSR Certified Professional Staging Partner is trained on the art of taking great photos and passing them to both you and your clients.  We also give you and your clients the before-and-after photos, so you can see the dramatic differences a Staging Day can make!
6. Gives You Instant Credibility – When you bring in “experts” who do this for a living it adds to your own credibility.  Would you seem credible if you also appraised and inspected the homes that you sold?  No, it waters down your expertise because people know you can’t be an expert in everything!  When you’re focused on your own field of interest and outsource to professionals it give you added credibility in what you’re good at – selling homes!
7. Protects Your Client Relationship – You have to have a strong client relationship that gets you through the entire escrow process.  Home staging sometimes addresses hard issues like smell and cleanliness, issues that you, as their agent should not have to touch.  An HSR Certified professional knows how to handle these issues with delicacy yet persuasiveness.
8. Gives You Added Status – According the National Association of Realtors, Realtors are more likely to take their clients to homes that have been professionally staged rather then not.  When you have a reputation for listing move-in ready homes marketed specifically to buyers, agents will want to show them!
9. Gives You More Control – You may want a certain amount for the home but know that unless some changes are made, the client won’t get it.  By paying for the first step in the home staging process, a Staging Day, you are controlling more of the outcome of the sale.  According to a CSP June 2006 survey of 218 real estate professionals, 98% believed it was necessary to hire a professional home stager but only 20% actually have done it.  Don’t rely on convincing the home sellers to pay for staging, start the process yourself and see greater returns.
10. Home Staging Costs Less Then You Think – Incorporating a day of staging into your listing package usually costs less then $700, and results in the client doing more to make their home desirable which means greater returns and a faster sale.  Why?  Because an HSR Certified home stager is trained to engage the home seller in the staging process while educating them throughout the day on organizing and home showing principles.  During the Staging Day your HSR Stager will take on the main areas using what the client already has while bringing in their own accessories as compelling visuals (and photos) of what the client needs to purchase to complete the look.  You get the photos for your outside marketing efforts and your clients get them as examples of what else they can purchase to make their home desirable.  We finish the day with a walk-through and give the home seller an Action Plan of simple additional changes they can make that will result in a higher return on investment.
11. Home Sellers Will Continue To Spend On Improvements – According to the 2005/2006 Maritz Research Poll, 79% of home sellers are willing to spend up to $5,000 to get their house ready to sell.  After spending a day with an HSR Certified Stager they now understand the difference staging can make in their home, have a list of necessary purchases to make to complete each room, and have a list of important cosmetic improvements (paint, electrical, etc.) they will want to quickly do in order to maximize their return on investment.

Watch our Anatomy of a Staging Day Video for details what can be done in a singe day!