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Starting Her Business in a Down Economy has Paid Off!

When Lydia Nordvik of The Home Staging Company, first joined HSR she told me that she has a graphics background and MBA in Marketing and is excited to finally fulfill her lifelong passion in design!  A year later she has exceeded her business goals in one of the most competitive areas in the country...You are going to LOVE her story and advice!

I am very happy to share my experience with others. I have surpassed my business goals this year! My goal was to have 5-6 homes staged continuously from April to November. I currently have 13 homes staged. I have maintained 7-8 homes since April. Much of my success is my website that HSR created for me and maintains. My website dominates! Thank you HSR!

Financially, the first year was tough! We are all having financial hardships. Starting this business in a down economy was a risk, but it has paid off! I run my business slightly different than what instructed. I chose to have my own inventory. So the first year, I spent everything I earned and then some. Having my own inventory enables me to be more
competitive. It's nice knowing what furniture you have on inventory and when and where they can be used. Often times, the furniture rental companies need 2-5 days to organize an order. More times than not, I am providing a proposal and staging within a day or two. It's crazy, busy right now! August was the first month that I could finally breathe financially.

I feel extremely fortunate. I would like to work full time every day, but the reality is - I work when I get the call. If I don't get a call, then I work harder on emails and networking. I have another part-time job in which I rely on primarily for the medical benefits and providing the income to purchase inventory. It is very difficult juggling both jobs. Working 16-hour days on not uncommon for me. Some days I get up and stage and then I go to my other part-time job. I love my staging business, so I do not mind the long hours and hard work.

I would not change a thing in how I operate my business today or how I got started. HSR really starts you in the right direction to succeed. Talent and good communication are also strong attributes in making this business succeed.

Some words of wisdom...I mentioned before that my website dominates in the cities that I want to be visible. I have a lot experience now. Much of my business was and still is driven from the website. Some of business is "word of mouth," and referrals. When I have a couple slow weeks, I attend Realtors Marketing Meetings, Brokers Tours and

Open Houses. I have a web album that I send to anyone that mentions the word "staging." I am very proud of it.

Thank you Audra for HSR and the strong, continued support!

Best regards,

Lydia Nordvik
The Home Staging Company
www.HomeStagingCo.com

On another side note, the staging and redesign industry and career is one of the few "well hedged" business models that can thrive in any economy!

What's Your Story Going to Look Like?

Is Home Staging For You?

“Would You Like To Turn Your Natural Decorating Talent Into A Lucrative Home Staging Career...
Really Fast?”

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Our Mission

The Mission of Home Staging Resource is to add integrity to the home staging industry by offering the most comprehensive 21 Day HSR Certification staging program available to Professional Home Stagers.  By doing this, we ensure high quality, result oriented partnerships between our HSR Certified Stagers and their  Realtor and Home Seller clients in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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Testimonials

"Audra's hard work in putting together the HSR Training program shows in the amount of information and number of contacts she provides in the materials. Having an interior design background, the website is continually updated with the latest news and the continued support throughout the course is very helpful."

Angela Palmer
Angela Palmer Design & Staging

After many hours online, researching all of the different programs and training available, I concluded that not a single one offered what the HSR 21-day training program did. The HSR training doesn't just show you how to rearrange furniture and then give you some "letters" to put after your name; HSR training teaches you how to set-up your business, build it and market it, perfect your craft, and sell your products/services. HSR provides all of the tools you need to become a successful business owner AND a home stager.

Regards,
Sharon Van Daele

Dear Audra,

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

Luci Terhune N.J
Bungalow Home Staging & Redesign

My experience with the HSR training was amazing! The web training and manuals were very informative and Audra was always available to answer any questions that we had. My partner and I definitely feel that we have gain important industry knowledge to start our business one step ahead of the competition. We also feel that we have gain another partner or adviser in the process. Thank you HSR and Audra for giving us a competitive edge.

Cyndi Sadowsky
Center Stage Designs of Fairfield County

"I've in known in my heart for a long time that I could help realtors
sell homes by just doing a little face lift and giving homes that personal
touch that it needed, but I didn't know how to put my ideas into a business plan until I found Home Staging Resource. On searching the web one day, I discovered Home Staging Resource and found the answers to my many questions and got some direction to my new business and I was thrilled.  The HSR training has given me exactly what I've needed to have a successful business.  You've thought of everything!  I appreciate the personal touch HSR gives to their members. Thank you for having this vision to help others in fulfilling their vision!"

Belinda Gay Cookman,
BG's House Dressing - Serving Metroplex area of Dallas/Ft.Worth

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