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Home Staging Resource Newsletter
Real Estate & Home Staging Happenings
August 2010
In This Issue  

 
Quick Links  

 
Videos and Quick Tools  

 
Real Estate News and Reports  

 
Staged and Sold Success Stories  
 

Previous Notable Articles and Newsletters

See July 2010 News

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See March/April 2010 News

See Jan 2010 News

2009 Newsletter Archives

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2008 Newsletter Archives

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See October/November Newsletter


 

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Dear Reader,

There is a reason why home staging was listed as the number one career poised for growth by CNN. As HSR enters into our fifth year of training, we are highlighting that point by adding a Member Success Story section to our website to showcase all those people who followed their dream and made it a reality!

Staging and Redesigner Success Stories
 
Everyone Has a Story, What Will Be Yours?

Our HSR Certified Member's have the highest business success rate of any other training company because they are given a specific business and marketing model that works! There is A LOT to know when you enter into this industry, so investing in yourself first by going through training is critical!

The first thing I do when someone starts our training program is interview them, so it's very fun years (or even months) later comparing how they met their original business goals! I love how these members have taken their past experiences, overcome the "new business" odds and created thriving, successful businesses capitalizing on their natural talent and doing what they love!

Everyone has a story to share...what will be yours?


 
Mom of Six, Becomes Vacant Staging Guru!
 
Another HSR Certified Success Story...

I get the question "can I do this with kids" a lot and the answer is a resounding YES! Amy, a self-prescribed "procrastinator" is doing what she loves and doing very well at it while helping others! When she first came to HSR only a few months ago, she was concerned she would not be able to stick with our comprehensive and aggressive training program especially as a mother of six kids...

Hi Audra-
I am a mother of 6 kids ages 16 to 2 and have pretty much been a stay-at-home mom for about 9 years now. Since I only have one kid who is not in school, I decided to start my career off but still do something that I was available to be there for my kids when they needed me and still be home most of the time with my two year old...Thus far, I have three builder partnerships already!


 
Staging and Redesign Go Together Like Mac 'N Cheese
 
So Why Is HSR The Only One Who Trains On Both!
HSR Certification

Here's the deal, every professional home stager is also a professional home redesigner. Home staging and redesign are the closest of cousins because they use what people already have to transform spaces. The only difference between the two is exactly "WHO" are you decorating for? In fact, any good home stager knows that most staging jobs lead to move-in redesign work because the seller is statistically more inclined to spend on the home they are moving into.

Since the business (and marketing) of staging and redesign is so closely entwined, why is the HSR Certification Program the only training program who covers both staging and redesign simultaneously over three weeks of training materials? I've never understood why trainers treat these as "separate businesses" and trainings.

When you go through the HSR Certification Program, you become an HSR Certified Professional Home Stager AND Redesigner. This is important because when you choose a stager or training company...you want someone completely trained and able to handle anything that comes their way!


 
So Many Homes, So Little Time
 
Don't Wait to Stage!
 

I still see so many homes on the market that are sitting and becoming stale because they have not been professionally staged, so they don't show well online or in person. You do not want to enter into the fall holiday season with your home still for sale!
Here are a few things to consider...
 

  • 90% if Home Buyers are online FIRST before visiting the home
  • Online listings with more than 20 photos sell twice as fast and get 12 times more clicks

Professional staging transforms each room on the inside of the home, so that your outside listing presentation and marketing brings buyers in the home. Staging is not rocket science but pure economics - Improve upon a product and the demand thus price increases!

Happy Staging and Selling,
Audra Slinkey

 


 
AGENTS - Contact an HSR Certified Professional Home Stager Today!
 

 
Don't let your listings sit while others sell in this market! HSR Certified Professional Home Stagers are the most extensively trained in the industry and have special partner programs available to Agent Partners!

CLICK HERE to watch an quick 2-minute video about our Staging Agent Partner Program.

 


 

Again, thanks for your time and interest! Staging works and in today's market is the only thing that can help to sell a home other then lowering the price.

If you're a real estate agent, please go to our directory to find a competent, HSR Certified Professional whose focus is making your job easier. If you're a Home Stager, please consider joining HSR and taking part in our 21-Day, HSR Certification Program! Thanks for your time and attention and have a wonderful day!

For newsletter sponsorship opportunities, email us at advertising@homestagingresource.com

Warmest Regards,


Audra Slinkey
Home Staging Resource

Phone: 1-888-563-9271
 

 

Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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Testimonials

The HSR Training Program is a wonderful program that gives you lots of details on how to set up your business. I loved the fact that you did not have to reinvent the wheel; all the forms, checklists, contracts, sell sheets, pricing suggestions, everything is provided. I especially loved the videos. Since this is a visual business it really helped me to grasp the concepts. I signed up for the marketing package also and got beautiful business cards, postcards and stationary in a very timely manner. The fact that they have a website framework already set up for you is invaluable. With their detailed instructions on how to customize, your website is up in no time. I can't thank HSR enough for all of their support!

Terry Klock
Showcase Home Staging and Interiors

I just want to let you know how grateful I am for all the guidance that the Home Staging Resource training provides to its members. Just as Audra mentions in the Week 1 Overview, I do feel overwhelmed. However, it is comforting to know that so many resources are available to me as an HSR member. I'm looking forward to starting Week 2 and I must admit I do feel confident in going forward in this new business venture. That confidence comes in large part to the support offered through the HSR member web site. Thanks for creating such a comprehensive training package & mentorship program Audra!

Carol Dunn,
Creative Edge Staging Solutions, LLC

Audra,
Before I signed up for HSR, I went through another staging school which at the time was advertising on HGTV offering a lucrative guaranteed income. I "jumped through their hoops' and passed their tests only to be offered independent contracting. ( I do all the work and they make the money--not for me!) I was TOTALLY unprepared to be in business for myself in this industry after that 6 month experience! Talent is mandatory but specific business knowledge in this industry is absolutely imperative!!

Thank God for you and HSR! Wow! I am absolutely "blown away" with your amazingly thorough " A-Z++ " program in the Staging & Redesign industry! You have thought of everything and then some! The ongoing extensive information, training, forms, marketing tools, marketing solutions package and personal support you provide are delightfully overwhelming! I now feel TOTALLY prepared to be a Professional Home Stager thanks to HSR! I can't thank you enough Audra for helping me to change my life and follow my dream! Your school is phenomenal!

Vicki Sweet
Home Sweet Home Staging & Redesign, LLC
Virginia Beach, Va.

"The HSR training program exceeded my expectations. I can not imagine trying to start a home staging business without taking this course. They provide so much helpful information. It would have taken me many more months to get my business off the ground if I had tried to do it on my own. Their support kept me motivated, the downloadable documents kept me from having to reinvent my own forms and their marketing plan provided a useful path for me to follow. It is worth every penny, and more!"

Lisa Hall
Lisa Hall Staging & Design
Annapolis, MD

The HSR Training program got me on my feet, and I started my own business while working full time. It 's filled with plenty of material, and guidance. The program was fun and easy to follow. The web-site tutorials are great! I can't thank Audra and everyone enough!"

Adrianna Dekrell

Dear Audra, I've been considering the home staging and redesign industry for a couple of years. I decided 2010 was the year that I would change anything in my life that wasn't making me happy. I want a fun, flexible, and fulfilling career. A friend tried to convince me that I could do it without investing in training. You can't put a dollar amount on the confidence feeling prepared gives you.

The training has far exceeded my expectations and worth every penny of investment. Audra and her team has done an extraordinary job of researching and documenting every aspect of this field. What impresses me most is her personal communication with each subscriber and her devotion to continue to improve the program. In my research for a training program, one graduate referred to Audra as "no slouch." I feel I have all of the information I need to be successful and know that HSR will be a resource I will continue to tap into for many years.

Sandra McKinley
Red Door Home
Philadelphia Suburbs

Dear Audra,

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

Luci Terhune N.J
Bungalow Home Staging & Redesign

"The HSR Training is excellent!

I wish I would have trained with HSR when I first started my staging business over one year ago!  I would have paid for the training several times by now with all of the mistakes I have made trying to figure out this business on my own. Audra has made starting a staging business so easy with no guess work."

Peggy Givens
Staging Tulsa

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