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Home Staging Resource Newsletter
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Dear Reader,

Signs of life are emerging a bit in the real estate industry as Spring approaches. Read about the Home Selling Trifecta in order to sell your home, as well as see our HSR Certified member success stories to know that staging makes all the difference!

The Home Selling Trifecta
 
Three Things in Order That You Must Do In To Sell Your Home

Have you ever been to a horse race? If you have, then you know that when you bet on a "Trifecta" you are betting on the exact horses to win first, second and third. It's no surprise that this is a very difficult to bet to make, but when executed correctly can reap huge financial rewards in the quick and most profitable sell possible for your home.

Selling a home in this economic climate is really no different! The "Home Selling Trifecta" when executed correctly is the only way to compete and sell in a market with very few buyers which will in turn, reap it's own rewards. What is the Home Selling Trifecta? Similar to horse racing, it's three things, in exact order to reap huge rewards. Here is your Home Selling Trifecta bet:

HSR Certified Member Success Stories
 
Staging Works...

I hear them every day, success stories from our members who stage a home that has been languishing on the mark, and immediately it starts getting traffic and offers!

HSR Certified professionals, Brad and Jeff of Home Staging Design Pros was featured in the news offering some amazing advice to sellers, agents and stagers. CLICK HERE to watch the video!

Donna Dazzo of Designed to Appeal was called to stage a 2 bedroom apartment in New York that desperately needed to sell! The transformation was so dramatic that...
 

  • The real estate agent had 35 appointments the first week
  • The homeowners received 3 offers at the first open house
  • They ultimately sold it 8 days after the first showing

CLICK HERE to see Donna's 8-Day Success Story!
 
Website Woes? Go to the Pros!
 
HSR is the Expert at Website Marketing for Stagers

If you are a stager, decorator, designer or organizer, are you getting leads on a regular basis from your website?

The HSR training spends a week on Internet website marketing, so that you are found online and called by clients...not always doing the cold calling. Here are some critical aspects to consider about your website:

 

  • Do you have complete control over your website?
  • Can you easily edit, add pages, links, testimonials and social media icons to your website?
  • Can you have a blog on your website, so you can bring people your way?
  • Can you easily insert an email capture form, so that you are getting leads regularly?
  • Can you easily switch out your photos and embed video to your website?

If you answered "no" to these questions then you are missing out on serious business! At HSR we not only provide our members with a Wordpress, Web 2.0 website but we show them in easy to follow videos on how to make the most out of their web presence!

Hi Audra,
Just wanted to send you a quick note...................WE LOVE WORDPRESS!!!! It is so much fun to go in and edit and add to our website.

Margie and Lorraine from Stage One Decorators

 
What a Great Industry We Are In! Staging is Viral!
 
More Recent Member Success Stories

Hi Audra,
I am loving my staging business more than ever! I have had 2 vacant stagings both in the last 2 weeks. The first house was in multiple offers within 4 days of going on the market and is in escrow for over asking price! I sat at the Open House with the agent, and received so many compliments for the work I did - using many of the tricks I learned from you at HSR!

While there, I met another agent who had a property nearby going on the market within a few days. He called me because he told me my work "knocked his socks off" and that I did things and added touches that he rarely sees even in multi-million dollar homes.

I met with him at the property and booked the job. I installed it all on Saturday, and it was in multiple offers over asking by Monday morning! This particular agent represents an investor who flips 2 - 4 homes a month in all price ranges, and they want to create an ongoing working relationship.

Thank you for all your support, and the great resources we have here at HSR. 2010 is shaping up to be a stellar year for The Creative Side.

Karen Sommers


 


Again, thanks for your time and interest! Staging works and in today's market is the only thing that can help to sell a home other then lowering the price.

If you're a real estate agent, please go to our directory to find a competent, HSR Certified Professional whose focus is making your job easier. If you're a Home Stager, please consider joining HSR and taking part in our 21-Day, HSR Certification Program! Thanks for your time and attention and have a wonderful day!

For newsletter sponsorship opportunities, email us at advertising@homestagingresource.com

Warmest Regards,


Audra Slinkey
Home Staging Resource

Phone: 1-888-563-9271

 

 

 

 
 

Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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Testimonials

Dear Audra,

After 30 plus years of Real Estate, I recently retired and began to explore the idea of redesign and home staging. It is a natural fit and what a phenomenal program you have! I researched all of the programs out there before deciding on yours. You offer a wealth of information and don't stop there. Your extensive business planning, unbelievable array of forms and valuable tools make your program the absolute best out there. You have given me everything I could possibly need to start my own successful business. I am so excited to finish this course and this new venture in my life. I highly recommend this course to anyone considering redesign or home staging. Thank you Audra and HSR.

Sandra Hollenbeck
Sold by Design
St. Charles, MO

Audra,
Before I signed up for HSR, I went through another staging school which at the time was advertising on HGTV offering a lucrative guaranteed income. I "jumped through their hoops' and passed their tests only to be offered independent contracting. ( I do all the work and they make the money--not for me!) I was TOTALLY unprepared to be in business for myself in this industry after that 6 month experience! Talent is mandatory but specific business knowledge in this industry is absolutely imperative!!

Thank God for you and HSR! Wow! I am absolutely "blown away" with your amazingly thorough " A-Z++ " program in the Staging & Redesign industry! You have thought of everything and then some! The ongoing extensive information, training, forms, marketing tools, marketing solutions package and personal support you provide are delightfully overwhelming! I now feel TOTALLY prepared to be a Professional Home Stager thanks to HSR! I can't thank you enough Audra for helping me to change my life and follow my dream! Your school is phenomenal!

Vicki Sweet
Home Sweet Home Staging & Redesign, LLC
Virginia Beach, Va.

"The HSR training program exceeded my expectations. I can not imagine trying to start a home staging business without taking this course. They provide so much helpful information. It would have taken me many more months to get my business off the ground if I had tried to do it on my own. Their support kept me motivated, the downloadable documents kept me from having to reinvent my own forms and their marketing plan provided a useful path for me to follow. It is worth every penny, and more!"

Lisa Hall
Lisa Hall Staging & Design
Annapolis, MD

Audra,

Fantastic! Superb! Outstanding! Those are just a few words that describe the training provided by HSR. As a former Franchise Business Coach, I cannot begin to tell you how effective, concise, and easy to follow your program is. You truly provide everything a new business owner needs in order to succeed in this business. The wide range of resources such as an array of customizable forms, great marketing tips & materials, and in-depth design modules on "how-to" properly stage a home, is invaluable. The customer service provided by your staff and your informational yet entertaining webinars also play a vital role in our success. I have already begun recommending HSR to several people! Thank you for providing such a wonderful program!

Kayleen Cleary
Transcending Homes by Design
McKinney, TX

Dear Audra, I've been considering the home staging and redesign industry for a couple of years. I decided 2010 was the year that I would change anything in my life that wasn't making me happy. I want a fun, flexible, and fulfilling career. A friend tried to convince me that I could do it without investing in training. You can't put a dollar amount on the confidence feeling prepared gives you.

The training has far exceeded my expectations and worth every penny of investment. Audra and her team has done an extraordinary job of researching and documenting every aspect of this field. What impresses me most is her personal communication with each subscriber and her devotion to continue to improve the program. In my research for a training program, one graduate referred to Audra as "no slouch." I feel I have all of the information I need to be successful and know that HSR will be a resource I will continue to tap into for many years.

Sandra McKinley
Red Door Home
Philadelphia Suburbs

Dear Audra,

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

Luci Terhune N.J
Bungalow Home Staging & Redesign

"The HSR Training is excellent!

I wish I would have trained with HSR when I first started my staging business over one year ago!  I would have paid for the training several times by now with all of the mistakes I have made trying to figure out this business on my own. Audra has made starting a staging business so easy with no guess work."

Peggy Givens
Staging Tulsa

"Audra, I am so impressed with HSR and what a tremendous help it has been to me. I have been an Interior Decorator for twelve years and thought that Home Staging and Re-Design would just complement my services. I didn't realize until I started your program how much I would learn from your business and marketing expertise. It is so specific and vital! I would recommend HSR to anyone wanting to enter this business. Do it the right way - go with HSR!"

Patricia Skelton
East Coast Designs

"We chose Home Staging Resource as our training and certification company because we were able to conduct the training on-line from the comfort of our own home, but more importantly, because HSR offered a comprehensive program that provided not only "certification," but the backend marketing services and on-going support. In today's competitive market, any company just starting out has to be able to market their company, products and services via the internet. Home Staging Resources offered us the ability to get up and running on the internet quickly, provided the training and certification for credibility and provided the on-going marketing programs... all for a minimal investment. We're very happy that we chose HSR and would highly recommend their services to someone looking to start a Home Staging and

Redesign Company!"

Judi Randall
Owner, C & J Home Staging
HSR Certified Professional
 

"The training materials are "awesome". I am thrilled to have them. Even though it is taking me much longer to do what is required, I can do them at my own speed. Hopefully, I will eventually "get there", thanks to you and your very "efficient" staff. I also have enjoyed watching all the videos as they put real life into staging. Thanks so much."

Sincerely, Janet Hartwell

"I had spent a lot of time researching home staging programs. There are quite a few out there but none compare to HSR. Once I signed up for the training I was amazed at the wealth of information that was right at my fingertips. If you are uncertain as to whether or not to sign up with HSR I would say to you, don't put it off. You will get more information than you ever imagined possible, as well as, you will receive personal interaction emails from Audra and her staff. I certainly feel I have gotten more than my money's worth. I only wish I would have done this sooner."

Theresa Burba, IN
Premier Staging and Redesign

"I've in known in my heart for a long time that I could help realtors
sell homes by just doing a little face lift and giving homes that personal
touch that it needed, but I didn't know how to put my ideas into a business plan until I found Home Staging Resource. On searching the web one day, I discovered Home Staging Resource and found the answers to my many questions and got some direction to my new business and I was thrilled.  The HSR training has given me exactly what I've needed to have a successful business.  You've thought of everything!  I appreciate the personal touch HSR gives to their members. Thank you for having this vision to help others in fulfilling their vision!"

Belinda Gay Cookman,
BG's House Dressing - Serving Metroplex area of Dallas/Ft.Worth

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