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HSR Newsletter
 
Real Estate & Home Staging Happenings
February 2009
In This Issue  

 
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Real Estate News  

 
More Amazing Transformations  

 

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Dear Reader,

"True success is finding good work that allows you to develop your God-given talents and serve others."

When I read this yesterday, I couldn't help but think that it is a perfect description of those who stage and redesign homes for a living. As you consider your talents and look towards 2009, consider joining this incredible industry and people who have the natural ability to find creative, decorating solutions to transform rooms in a home...

Find "Good Work" by Following Your Passions in 2009...
 
What do you love to do and are good at?
 

"My goal to become a home stager is a lifetime dream come true. I always wanted an interior decorating degree, but my college-Kansas University-- at the time didn't have the program...My goal is to have a full time business working with the realtors in my area to stage their listings..."

This what what Diane Lunceford wrote me when I first interviewed her almost two years ago when she first joined the Home Staging Resource and this is what she has to say today...

Hi Audra,
Just wanted to drop you a line. I have wanted to let you know how much I have loved being part of your company. You gave me everything I needed to start my business: confidence, most of all. Your materials are so informative and so complete... I could go on and on about how wonderful you and your company are and have helped me be successful.

I started my first job in March of '07. Since then, I have staged over 60 properties. I have built up a great relationship with realtors, sellers calling off my web site, builders, and investors. I have spent thousands of dollars on inventory such as accessories and furniture. I will have a great 2009!"


Like so many people reading this today, Diane considered what her new year would bring and decided to boldly follow her lifelong passion! What a cool life success story!

While the Home Staging Resource has mentored and trained almost 2000 home stagers internationally for the last 3 years, other staging training companies have "cropped up" making questionnable marketing claims but NOT ALL staging training companies are equal, so please do your research BEFORE investing! HSR stands by it's reputation and has the testimonials and renewal success rate to prove it. Go to "Why Choose HSR" in order to find out why we are the ONLY COMPLETE training company!


 
"Develop Your Talent" in 2009
 
 
See how these talented members transformed these homes...

In the previous article, Diane was able to use her "God- given talents" to create a successful business that she can be very proud of! In the following examples, you'll see that many of our HSR Certified Members are using their talents daily to make some amazing transformations, so that the homes they stage can compete in this buyer's market!

Linda Turner from House to Home Staging displays an amazing ability to take what these owners have and make it beautiful!
See Linda's Transformation...

Rhonda McCreadie of Spacial Expressions shows amazing talent on the tightest of budgets in this staging show! "Even though this was my first job and I was forced to work within a ridiculous budget using 80's furniture, it still sold in only 1 month, in this very depressed Las Vegas market!"
See Rhonda's vacant show...

Peggy Givens of Staging Tulsa displays pure genious in this vacant home!
See Peggy's vacant transformation...

Stacy Ostlund of Stage Squared hurt her foot right after signing up with HSR but is clearly back on her feet in this staging show! The beauty of a self-paced, staging training program allows for this...
See Stacy's Show...


 
"Serve Others" in 2009
 
 
Giving back their time and talent in service
This smile says it all!

While the business of home staging and redesign is in and of itself an incredibly rewarding service, we have members and ASHSR chapters doing wonderful things to "give back" to the community they serve! Recently our Boston Chapter of ASHSR gave back to their community by volunteering much of their time and energy to stage a homeless shelter beautifully!

Patti and Lisa of Feels Like Home Staging, staged a women and children's homeless facility over the holiday and this picture of the adorable little girl with her first room, pretty much says it all!
See their amazing story and transformations on their blog...

Here's what they had to say about their business...

Hi Audra,
Lisa and I have been really blessed in our first year of business. Back in March, we were fortunate to stage many foreclosures; sometimes two a day. These properties have sold and have left our storage warehouse busting at the seams...our "staging of love" day was a life changing day for both Lisa and myself. It was truly our best staging job ever! Without finding you and HSR on the Internet, we would not have the business that we have now or the experiences that we have enjoyed."

 

Again, thanks for your time and interest! Staging works and in today's market is the only thing that can help to sell a home other then lowering the price.

If you're a real estate agent, please go to our directory to find a competent, HSR Certified Professional whose focus is making your job easier. If you're a Home Stager, please consider joining HSR and taking part in our 21-Day, HSR Certification Program! Thanks for your time and attention and have a wonderful day!

For newsletter sponsorship opportunities, email us at advertising@homestagingresource.com

Warmest Regards,


Audra Slinkey
Home Staging Resource
 

Phone: 1-888-563-9271
 
 

Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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Testimonials

Dear Audra,

After 30 plus years of Real Estate, I recently retired and began to explore the idea of redesign and home staging. It is a natural fit and what a phenomenal program you have! I researched all of the programs out there before deciding on yours. You offer a wealth of information and don't stop there. Your extensive business planning, unbelievable array of forms and valuable tools make your program the absolute best out there. You have given me everything I could possibly need to start my own successful business. I am so excited to finish this course and this new venture in my life. I highly recommend this course to anyone considering redesign or home staging. Thank you Audra and HSR.

Sandra Hollenbeck
Sold by Design
St. Charles, MO

Audra,
Before I signed up for HSR, I went through another staging school which at the time was advertising on HGTV offering a lucrative guaranteed income. I "jumped through their hoops' and passed their tests only to be offered independent contracting. ( I do all the work and they make the money--not for me!) I was TOTALLY unprepared to be in business for myself in this industry after that 6 month experience! Talent is mandatory but specific business knowledge in this industry is absolutely imperative!!

Thank God for you and HSR! Wow! I am absolutely "blown away" with your amazingly thorough " A-Z++ " program in the Staging & Redesign industry! You have thought of everything and then some! The ongoing extensive information, training, forms, marketing tools, marketing solutions package and personal support you provide are delightfully overwhelming! I now feel TOTALLY prepared to be a Professional Home Stager thanks to HSR! I can't thank you enough Audra for helping me to change my life and follow my dream! Your school is phenomenal!

Vicki Sweet
Home Sweet Home Staging & Redesign, LLC
Virginia Beach, Va.

"The HSR training program exceeded my expectations. I can not imagine trying to start a home staging business without taking this course. They provide so much helpful information. It would have taken me many more months to get my business off the ground if I had tried to do it on my own. Their support kept me motivated, the downloadable documents kept me from having to reinvent my own forms and their marketing plan provided a useful path for me to follow. It is worth every penny, and more!"

Lisa Hall
Lisa Hall Staging & Design
Annapolis, MD

Audra,

Fantastic! Superb! Outstanding! Those are just a few words that describe the training provided by HSR. As a former Franchise Business Coach, I cannot begin to tell you how effective, concise, and easy to follow your program is. You truly provide everything a new business owner needs in order to succeed in this business. The wide range of resources such as an array of customizable forms, great marketing tips & materials, and in-depth design modules on "how-to" properly stage a home, is invaluable. The customer service provided by your staff and your informational yet entertaining webinars also play a vital role in our success. I have already begun recommending HSR to several people! Thank you for providing such a wonderful program!

Kayleen Cleary
Transcending Homes by Design
McKinney, TX

Dear Audra, I've been considering the home staging and redesign industry for a couple of years. I decided 2010 was the year that I would change anything in my life that wasn't making me happy. I want a fun, flexible, and fulfilling career. A friend tried to convince me that I could do it without investing in training. You can't put a dollar amount on the confidence feeling prepared gives you.

The training has far exceeded my expectations and worth every penny of investment. Audra and her team has done an extraordinary job of researching and documenting every aspect of this field. What impresses me most is her personal communication with each subscriber and her devotion to continue to improve the program. In my research for a training program, one graduate referred to Audra as "no slouch." I feel I have all of the information I need to be successful and know that HSR will be a resource I will continue to tap into for many years.

Sandra McKinley
Red Door Home
Philadelphia Suburbs

Dear Audra,

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

Luci Terhune N.J
Bungalow Home Staging & Redesign

"The HSR Training is excellent!

I wish I would have trained with HSR when I first started my staging business over one year ago!  I would have paid for the training several times by now with all of the mistakes I have made trying to figure out this business on my own. Audra has made starting a staging business so easy with no guess work."

Peggy Givens
Staging Tulsa

"Audra, I am so impressed with HSR and what a tremendous help it has been to me. I have been an Interior Decorator for twelve years and thought that Home Staging and Re-Design would just complement my services. I didn't realize until I started your program how much I would learn from your business and marketing expertise. It is so specific and vital! I would recommend HSR to anyone wanting to enter this business. Do it the right way - go with HSR!"

Patricia Skelton
East Coast Designs

"We chose Home Staging Resource as our training and certification company because we were able to conduct the training on-line from the comfort of our own home, but more importantly, because HSR offered a comprehensive program that provided not only "certification," but the backend marketing services and on-going support. In today's competitive market, any company just starting out has to be able to market their company, products and services via the internet. Home Staging Resources offered us the ability to get up and running on the internet quickly, provided the training and certification for credibility and provided the on-going marketing programs... all for a minimal investment. We're very happy that we chose HSR and would highly recommend their services to someone looking to start a Home Staging and

Redesign Company!"

Judi Randall
Owner, C & J Home Staging
HSR Certified Professional
 

"The training materials are "awesome". I am thrilled to have them. Even though it is taking me much longer to do what is required, I can do them at my own speed. Hopefully, I will eventually "get there", thanks to you and your very "efficient" staff. I also have enjoyed watching all the videos as they put real life into staging. Thanks so much."

Sincerely, Janet Hartwell

"I had spent a lot of time researching home staging programs. There are quite a few out there but none compare to HSR. Once I signed up for the training I was amazed at the wealth of information that was right at my fingertips. If you are uncertain as to whether or not to sign up with HSR I would say to you, don't put it off. You will get more information than you ever imagined possible, as well as, you will receive personal interaction emails from Audra and her staff. I certainly feel I have gotten more than my money's worth. I only wish I would have done this sooner."

Theresa Burba, IN
Premier Staging and Redesign

"I've in known in my heart for a long time that I could help realtors
sell homes by just doing a little face lift and giving homes that personal
touch that it needed, but I didn't know how to put my ideas into a business plan until I found Home Staging Resource. On searching the web one day, I discovered Home Staging Resource and found the answers to my many questions and got some direction to my new business and I was thrilled.  The HSR training has given me exactly what I've needed to have a successful business.  You've thought of everything!  I appreciate the personal touch HSR gives to their members. Thank you for having this vision to help others in fulfilling their vision!"

Belinda Gay Cookman,
BG's House Dressing - Serving Metroplex area of Dallas/Ft.Worth

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