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Real Estate & Home Staging Happenings

November 2009

In This Issue


 

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Real Estate News


 

Amazing Transformations

 

 

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2009 Newsletter Archives

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Dear Reader,

Coming up on the holiday season allows us time to connect, reflect and give back. Here are some great examples...

Connect at the RESA Staging Conference!

Audra Slinkey to Speak at RESA Conference in January

Need to connect? I'm very excited to announce that there will be a Home Staging Conference in Las Vegas, NV on January 24-26! The RESA International Conference in Las Vegas, NV on January 24-26 will be a fantastic event for education, networking and support!

I will be guest speaking at the event on the "Ten Critical Keys to Every Successful Website" and I promise you will learn a TON! The Home Staging Resource is also sponsoring the event and I will be on a panel of experts so I hope to see you there!

"What Happens in Vegas May Stay in Vegas,
But What You Learn, Goes Home with You!"


Real Estate Staging Association International Conference gives you an opportunity to connect and grow your business!

HSR Featured Veteran Interview

Chrissie Sutherland

Hi Audra,

When I got your email, I could hardly believe that two years had already gone by since I joined HSR. I feel so fortunate that my business has been doing very well, given the economy. I contribute most of that to the background you gave us during our "50 things to do". Without a strong foundation to start, it would have been a struggle. To this day, I still refer back to the HSR website for guidance and always find what I need.

As far as business goes, I have strong relationships with 2 very busy Realtors and that keeps me busy. I have kept track of my statistics and so far the houses that we have staged, before staging were on the market a total of 136 days, after we got our hands on them they sold in 67. That is 49% faster. It is absolutely true that when they are staged they sell in half the time.

I have had the pleasure in staging 4 parade homes, leading 2 seminars, been featured on the morning news, and in the local news paper, I've done commercial and residential properties, and also redesigns.

One of my favorite things I've done is sign on as the president of the Greensboro chapter for the American Society of Home Stagers and Redesigners. It has given me the opportunity to meet some very wonderful and talented stagers. We have been working as a team to strengthen our industry. One of our biggest accomplishments is having a well known furniture company lending us furniture from their showroom to help us with staging. In return, if the home sells, we have the client give back by purchasing a gift card to their store to give to the new homeowners. It is great!!! We have also held two seminars in our area to help educate the public of what staging is. We had a great turnout.

We are there for each other with questions, concerns, and referrals. (yes, referrals). There have been times I couldn't make an appointment because my child was home sick and I called one of my chapter members to go for me. Also, I've referred out business that was closer for someone else, than myself. It is so wonderful to have the support and ideas of the other stagers and I think that is very important when you are running your own business.

I am so happy that I am doing something I love. Thanks to HSR for helping that to happen. I've said it before and I'll say it again, I wish I would have found you sooner. It was the best investment I made in my business. That is the honest truth. Here's to another 2 successful years!!!!!

Chrissie Sutherland
http://www.readyset-stage.com

 

The Central Long Island and Metro NY ASHSR Chapters Give Back

ASHSR Chapters Join Habitat for Humanity
 

The Central Long Island and Metro NY Chapters of the American Society of Home Stagers and Redesigners partnered with Habitat for Humanity to provide a beautifully redesigned home for Georgia Barnes, a hard working, single mother of three children.

I am so proud of this amazing Chapter of women who worked hard to create something beautiful for someone! I especially want to thank Chapter President Val Allocco who coordinated the event. Everyone who worked with these stagers on this project has sent me emails raving about their professionalism, kindness and enthusiasm...home stagers really are a great group of people who love to help!

Friday, November 6 between 10 a.m. and 2 p.m. the doors will be open to the media and volunteers to see the hard work and beautiful result of the Barnes home at 19 Harrison Avenue, Bay Shore New York.

HSR Member Success Stories

Staged Homes Sell FAST!
 

Hi Audra--
I have never written in before but thought this latest news was worthy of reporting! We recently "lightly" staged a house that sold on the very first day. The owners were smart and decided to stage before listing their home and doing an Open House. The owner was so pleased with our work, she even purchased a few of the staged items! She said that during the open house, people were so taken with the decor they too were asking where to purchase it! The house before was pretty unremarkable before we came in, so we're pretty excited it sold so fast! The owners were needing a full price offer as well, so it was a great success for us all!

Business is good these days....we are as busy as we want to be!

Jen Griswold and Janet Davison
Cozy Chic Design & Home Staging

CLICK HERE to see their Amazing Transformation!

Hello Audra,
I wanted to give some wonderful feedback. I received a call last week from a new client. He lives in Indiana. He has an investment property in Virginia Beach that he now wants to sell and I will be doing the staging. When I asked how he found me, he said I was on the first page of Google. Thanks to you and your website providers, I received this new client.


Gerrie Beck
Maxispace Staging and Redesign

 

Again, thanks for your time and interest! Staging works and in today's market is the only thing that can help to sell a home other then lowering the price.

If you're a real estate agent, please go to our directory to find a competent, HSR Certified Professional whose focus is making your job easier. If you're a Home Stager, please consider joining HSR and taking part in our 21-Day, HSR Certification Program! Thanks for your time and attention and have a wonderful day!

For newsletter sponsorship opportunities, email us at advertising@homestagingresource.com

Warmest Regards,


Audra Slinkey

Home Staging Resource

 

Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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Testimonials

Dear Audra,

After 30 plus years of Real Estate, I recently retired and began to explore the idea of redesign and home staging. It is a natural fit and what a phenomenal program you have! I researched all of the programs out there before deciding on yours. You offer a wealth of information and don't stop there. Your extensive business planning, unbelievable array of forms and valuable tools make your program the absolute best out there. You have given me everything I could possibly need to start my own successful business. I am so excited to finish this course and this new venture in my life. I highly recommend this course to anyone considering redesign or home staging. Thank you Audra and HSR.

Sandra Hollenbeck
Sold by Design
St. Charles, MO

Audra,
Before I signed up for HSR, I went through another staging school which at the time was advertising on HGTV offering a lucrative guaranteed income. I "jumped through their hoops' and passed their tests only to be offered independent contracting. ( I do all the work and they make the money--not for me!) I was TOTALLY unprepared to be in business for myself in this industry after that 6 month experience! Talent is mandatory but specific business knowledge in this industry is absolutely imperative!!

Thank God for you and HSR! Wow! I am absolutely "blown away" with your amazingly thorough " A-Z++ " program in the Staging & Redesign industry! You have thought of everything and then some! The ongoing extensive information, training, forms, marketing tools, marketing solutions package and personal support you provide are delightfully overwhelming! I now feel TOTALLY prepared to be a Professional Home Stager thanks to HSR! I can't thank you enough Audra for helping me to change my life and follow my dream! Your school is phenomenal!

Vicki Sweet
Home Sweet Home Staging & Redesign, LLC
Virginia Beach, Va.

"The HSR training program exceeded my expectations. I can not imagine trying to start a home staging business without taking this course. They provide so much helpful information. It would have taken me many more months to get my business off the ground if I had tried to do it on my own. Their support kept me motivated, the downloadable documents kept me from having to reinvent my own forms and their marketing plan provided a useful path for me to follow. It is worth every penny, and more!"

Lisa Hall
Lisa Hall Staging & Design
Annapolis, MD

Audra,

Fantastic! Superb! Outstanding! Those are just a few words that describe the training provided by HSR. As a former Franchise Business Coach, I cannot begin to tell you how effective, concise, and easy to follow your program is. You truly provide everything a new business owner needs in order to succeed in this business. The wide range of resources such as an array of customizable forms, great marketing tips & materials, and in-depth design modules on "how-to" properly stage a home, is invaluable. The customer service provided by your staff and your informational yet entertaining webinars also play a vital role in our success. I have already begun recommending HSR to several people! Thank you for providing such a wonderful program!

Kayleen Cleary
Transcending Homes by Design
McKinney, TX

Dear Audra, I've been considering the home staging and redesign industry for a couple of years. I decided 2010 was the year that I would change anything in my life that wasn't making me happy. I want a fun, flexible, and fulfilling career. A friend tried to convince me that I could do it without investing in training. You can't put a dollar amount on the confidence feeling prepared gives you.

The training has far exceeded my expectations and worth every penny of investment. Audra and her team has done an extraordinary job of researching and documenting every aspect of this field. What impresses me most is her personal communication with each subscriber and her devotion to continue to improve the program. In my research for a training program, one graduate referred to Audra as "no slouch." I feel I have all of the information I need to be successful and know that HSR will be a resource I will continue to tap into for many years.

Sandra McKinley
Red Door Home
Philadelphia Suburbs

Dear Audra,

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

Luci Terhune N.J
Bungalow Home Staging & Redesign

"The HSR Training is excellent!

I wish I would have trained with HSR when I first started my staging business over one year ago!  I would have paid for the training several times by now with all of the mistakes I have made trying to figure out this business on my own. Audra has made starting a staging business so easy with no guess work."

Peggy Givens
Staging Tulsa

"Audra, I am so impressed with HSR and what a tremendous help it has been to me. I have been an Interior Decorator for twelve years and thought that Home Staging and Re-Design would just complement my services. I didn't realize until I started your program how much I would learn from your business and marketing expertise. It is so specific and vital! I would recommend HSR to anyone wanting to enter this business. Do it the right way - go with HSR!"

Patricia Skelton
East Coast Designs

"We chose Home Staging Resource as our training and certification company because we were able to conduct the training on-line from the comfort of our own home, but more importantly, because HSR offered a comprehensive program that provided not only "certification," but the backend marketing services and on-going support. In today's competitive market, any company just starting out has to be able to market their company, products and services via the internet. Home Staging Resources offered us the ability to get up and running on the internet quickly, provided the training and certification for credibility and provided the on-going marketing programs... all for a minimal investment. We're very happy that we chose HSR and would highly recommend their services to someone looking to start a Home Staging and

Redesign Company!"

Judi Randall
Owner, C & J Home Staging
HSR Certified Professional
 

"The training materials are "awesome". I am thrilled to have them. Even though it is taking me much longer to do what is required, I can do them at my own speed. Hopefully, I will eventually "get there", thanks to you and your very "efficient" staff. I also have enjoyed watching all the videos as they put real life into staging. Thanks so much."

Sincerely, Janet Hartwell

"I had spent a lot of time researching home staging programs. There are quite a few out there but none compare to HSR. Once I signed up for the training I was amazed at the wealth of information that was right at my fingertips. If you are uncertain as to whether or not to sign up with HSR I would say to you, don't put it off. You will get more information than you ever imagined possible, as well as, you will receive personal interaction emails from Audra and her staff. I certainly feel I have gotten more than my money's worth. I only wish I would have done this sooner."

Theresa Burba, IN
Premier Staging and Redesign

"I've in known in my heart for a long time that I could help realtors
sell homes by just doing a little face lift and giving homes that personal
touch that it needed, but I didn't know how to put my ideas into a business plan until I found Home Staging Resource. On searching the web one day, I discovered Home Staging Resource and found the answers to my many questions and got some direction to my new business and I was thrilled.  The HSR training has given me exactly what I've needed to have a successful business.  You've thought of everything!  I appreciate the personal touch HSR gives to their members. Thank you for having this vision to help others in fulfilling their vision!"

Belinda Gay Cookman,
BG's House Dressing - Serving Metroplex area of Dallas/Ft.Worth

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