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Real Estate & Home Staging Happenings
October 2008
In This Issue  

 
Quick Links  

 
Quick Tools  

 
Real Estate News  

 
More Amazing Transformations  
 

Previous Notable Articles and Newsletters

2008 Newsletter Archives

See September Newsletter

See August Newsletter

See July Newsletter

See May Newsletter

See April Newsletter

See February Newsletter

See January Newsletter

2007 Newsletter Archives (Great Stuff!)

See December Newsletter

See November Newsletter

See October Newsletter

See August Newsletter

See June Newsletter

See May Newsletter

See April Newsletter

See February Newsletter


 
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Dear Reader,

One of my first jobs out of college was a Recruiter and I guess that's why I love to touch base with HSR Certified Veteran stagers to interview them about their business. You can learn a lot by listening to others words of wisdom, pitfalls to avoid and encouragement, so I invite you to grab a cup of joe and get to know these amazing women...

Interior Decorators and Designers
 
Why Savvy Interior Designers/Decorators Add Staging to Their Business

Many savvy decorators and designers join HSR in order to add home staging to their service offering. They come to HSR because we give them a specific business and marketing plan in order to add staging services to their business. If you're struggling a bit to get your redesign, design or decorating business off the ground, take heart because it's not you and there is an easy solution...it's all in the nature of the business model.

Lulu Enad, an HSR Certified 2 year veteran, shares an incredible story about how her business grew over 90% by joining HSR and adding home staging to her Interior Design business. "Before when I just had my Interior Design business I didn't have a website and the proper tools to successfully run the business: such as training, professional market materials and network of stagers to to learn from their experiences. Today, I have all these to make my business more successful...Interior Designing is my part time job and adding the Home Staging as part of my services increased the number of projects that I used to have. My total projects & earnings increased by 90% after joining HSR!

Many people don't realize that the key to entrepreneurial success usually lays in the business model. Here are 5 Reasons the Staging business model makes more sense then a Decorating, Design or Redesign model ESPECIALLY from a marketing perspective:


 
Staging Industry is Heating UP
 
More Tales from the Trenches...

Despite the crazy economic news, we are seeing a ton of traffic on our website by sellers who don't want to go into the holiday season with their home on the market, as well as individuals with a passion and talent for decorating wondering if starting a home staging business will help add income to their household.

Here are a few encouraging stories and photoshows by some of our members which will help to answer those question:

Dear Audra,
I don't really know where to start, which is why I haven't written sooner. First of all, I am so so happy. When I am on a job, I can't get to sleep at night, and I can't wait to start in the morning I am so excited!

I am happy to say that I have had incredible results with staging. I actually have a bit of a niche that I refer to as Vacant Home Enhancement. The challenge of making a big impact in a vacant home with very little furniture and lots of color, texture, pictures etc. is so rewarding and my clients have been very, very, happy. It keeps the cost down for them and yet they feel like they are still getting a lot for their money.

My first client was a realtor/homeowner whose home was vacant (and he now had two mortgages), and had been on the market for four months. As soon as the home was staged he immediately received two offers and closed on one of them recently.

The next home I did (I called the agent who had left a card at the home I just mentioned) also received an offer within two weeks of being staged after being on the market for 7 months! I am now doing a second home for this agent.

The marketing tools you provided -- after the training was "over" (and thanks to you it is never over!) -- like the Picasa album and the Real Estate Shows really have wowed my clients and I owe that to you. I feel that it has really helped me project a professional image.

Audra, thank you so much for your generosity. It infuses your website, your mailings and is very inspirational. And, I have never ever had so much fun going to "work" (ha!)

Here is a link to my latest show

Susan Lindsey McCabe
Creative Staging and ReDesign
HSR Certified Professional Home Stager and Redesigner


Hi Audra,
I am meeting this morning for my first Realtor Consultation to promote my Home Staging Business. I'm excited! I have more than enough visuals for her, thanks to HSR.

Audra, your HSR course is absolutely FABULOUS! I have been a designer for 11 years and staging homes for 3 years. I wish I would have had this class 11 years ago! I am so glad and so thankful that I chose to take your course... I just can't say enough good things about it. I encourage any other person interested in this business to take this course. I say so with 100% confidence. Thanks so much for all the time and effort that you have put into HSR and we students and professionals. Thanks for caring.

Sincerely,
Nancy McCray
Grand Finale Design


Hi Audra,
WOW! This has been crazy! We heard that Sept would pick up but this is beyond expectation! The calls have been for our Vacant Staging. We have two BIG homes going now each 4000+ sf. .. We thank you so much for all your help! You really have helped us get this thing rolling. You did not warn us that is would roll DOWN HILL! LOL!

We have taken our marketing to the next level with your HSR yard signs and we now have water bottles! We hand them out at open houses. The web site has been a great tool! A lot of people say they found us on the web! The Realtors are coming along with this new idea to our area of Home Staging. They can't believe how fast we can get a home Staged!

We moved out of our storage unit and now have a 2500sf climate controlled lock up! We also have a small store front to roll inventory and keep a fresh look. We are having so much fun doing what we love. I see no end in site to how big we can get!

Chris Williams
Creative Staging Solutions

 

 
Realtors and Home Sellers
 
Featured HSR Members Success Stories and Solutions
 

Kalyani Persons of Home Staging In Paradise stages this home, so that is sells in 13 Days!
See her Staging Transformation Show

Chrissie Sutherland of Ready Set Stage makes amazing transformations in the Parade of Homes
See Chrissie's Photoshow

Donna Dazzo of Designed to Appeal is featured on "Getting Your Money's Worth"
See Donna's Interview Here


 
 

 
 
Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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Professional Home Staging

"We chose Home Staging Resource as our training and certification company
because we were able to conduct the training on-line from the comfort of our
own home, but more importantly, because HSR offered a comprehensive program
that provided not only "certification," but the backend marketing services
and on-going support. In today's competitive market, any company just
starting out has to be able to market their company, products and services
via the internet. Home Staging Resources offered us the ability to get up
and running on the internet quickly, provided the training and certification
for credibility and provided the on-going marketing programs... all for a
minimal investment. We're very happy that we chose HSR and would highly
recommend their services to someone looking to start a Home Staging and
Redesign Company!"

Judi Randall
Owner, C & J Home Staging
HSR Certified Professional
 

"The training materials are "awesome". I am thrilled to have them. Even
though it is taking me much longer to do what is required, I can do them at
my own speed. Hopefully, I will eventually "get there", thanks to you and
your very "efficient" staff. I also have enjoyed watching all the videos as
they put real life into staging. Thanks so much."

Sincerely, Janet Hartwell


"I had spent a lot of time researching home staging programs. There are quite a few out there but none compare to HSR. Once I signed up for the training I was amazed at the wealth of information that was right at my fingertips. If you are uncertain as to whether or not to sign up with HSR I would say to you, don't put it off. You will get more information than you ever imagined possible, as well as, you will receive personal interaction emails from Audra and her staff. I certainly feel I have gotten more than my money's worth. I only wish I would have done this sooner."
Theresa Burba, IN
Premier Staging and Redesign


 "
I am so glad I made the decision to go with the Home Staging Resource for my business training! It has been the missing link to my business. Thanks Audra for your fabulous business."
Kristina, MI
(existing home stager turned  Member)

"Thank you for your passion and commitment to your members and the Home Staging industry. I'm so pleased with the investment I have made in the Home Staging Resource. The training and information I gained are worth every penny I spent. You approach your business with integrity and unselfishness, consistently demonstrating your motto of giving back to your customers. Word of mouth is sometimes the best marketing there is, and you can be assured that I will be singing your praises to anyone that asks."
Michelle Butler, FL

"I've in known in my heart for a long time that I could help realtors
sell homes by just doing a little face lift and giving homes that personal
touch that it needed, but I didn't know how to put my ideas into a business plan until I found Home Staging Resource. On searching the web one day, I discovered Home Staging Resource and found the answers to my many questions and got some direction to my new business and I was thrilled.  The HSR training has given me exactly what I've needed to have a successful business.  You've thought of everything!  I appreciate the personal touch HSR gives to their members. Thank you for having this vision to help others in fulfilling their vision!"
Belinda Gay Cookman,
      BG's House Dressing - Serving Metroplex area of Dallas/Ft.Worth

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