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Professional Home Staging Newsletters & Articles

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Latest News...

Real Estate Agents Are "Retooling" For A Slowing Housing Economy
by Audra Slinkey

Two key components to a Real Estate Agents marketing success lay in bringing in a Professional Home Stager AND Photographer in order to compete in a slowing economy, according to a June 24th Orange County Register article.  At the Home Staging Resource, our Professional Home Stagers are not only expert home stagers and marketers, but are also trained on the art of great picture taking and presenting.  

Let's face it, when the room is staged is when the best photo will be had, so it makes sense for the Professional Home Stager to be responsible for taking great "after" shots.  Savvy real estate agents from across the country are "partnering" with HSR Certified Professionals to not only spend a day transforming the home but to create "Real Estate Shows".  The HSR Professional will create the MLS photo show and link for the home to give to the agent, as well as a "before-and-after" show commemorating the work that was done for the home seller.  To view an example of these fantastic shows go to our Staging Success Video page.

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Builders On-Board With Benefits of Home Staging

With sales of newly built homes slipping in May 1.6 percent, builders are offering more then just new home incentives to new buyers.  "Many of the home buyers of these new homes are "contingent" upon the success of selling their current home, so if they can't manage to sell their home, everyone loses" says Audra Slinkey of the Home Staging Resource.  "When the home builder offers to bring in a professional home stager to stage the contingent buyers home, the odds of it selling are increased, while the cost to the builder is nominal compared to the cost of losing the sale."

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Previous Notable Articles and Newsletters

See May Newsletter

See April Newsletter

See February Newsletter

See January Newsletter

See December Newsletter

See November Newsletter

See October Newsletter

See September Newsletter

Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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"I am so glad I made the decision to go with the Home Staging Resource for my business training! It has been the missing link to my business. Thanks Audra for your fabulous business.

Kristina, MI
(existing home stager turned  Member)

"Thank you for your passion and commitment to your members and the Home Staging industry. I'm so pleased with the investment I have made in the Home Staging Resource. The training and information I gained are worth every penny I spent. You approach your business with integrity and unselfishness, consistently demonstrating your motto of giving back to your customers. Word of mouth is sometimes the best marketing there is, and you can be assured that I will be singing your praises to anyone that asks."

Michelle Butler, FL

"I've in known in my heart for a long time that I could help realtors sell homes by just doing a little face lift and giving homes that personal touch that it needed, but I didn't know how to put my ideas into a business plan until I found Home Staging Resource. On searching the web one day, I discovered Home Staging Resource and found the answers to my many questions and got some direction to my new business and I was thrilled.  The HSR training has given me exactly what I've needed to have a successful business.  You've thought of everything!  I appreciate the personal touch HSR gives to their members. Thank you for having this vision to help others in fulfilling their vision!"

Belinda Gay Cookman,
BG's House Dressing - Serving Metroplex area of Dallas/Ft.Worth

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